Nykaa appoints Abhijeet Dabas as EVP and Business Head of Fashion eCommerce

In his new capacity, Abhijeet Dabas is expected to helm Nykaa Fashion's online growth strategy, oversee expansion in both domestic and international markets, and strengthen strategic partnerships.

With a strong background in tech and e-commerce, Dabas will lead Nykaa Fashion’s online expansion, strategic partnerships, and customer-centric growth initiatives.

Gen Alpha’s video binge, consumption up 60%: Kantar report

The report covers close to 2500 children in the age band of 5-14 years as well as parents from NCCS A, B and C households across 14 Indian cities and offers a unique focus on children's interactions with brands, particularly within the realms of food, beverages, technology, and media consumption, with special attention given to television and digital platforms. (Image by Patricia Prudente via Unsplash)

Gen Alpha is increasingly driven to a more digital recreational experience. 69% of kids find video games more enjoyable than outdoor play.

MCG takes action against 53 advertisers for defaulting on fees

The agencies were granted permission by MCG to display advertisements in its areas but have not fulfilled their payment obligations.

The MCG has also highlighted the enforcement of a strict penalty system under the Haryana Municipal Corporation Advertisement Bye-laws, 2022, which mandates blacklisting of defaulters.

Pernod Ricard ups ad spend to Rs 845 cr in FY2024

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

The company recently announced a €200 million investment in a new distillery in Nagpur, Maharashtra.

Nazara and ONDC launch “gCommerce” to revolutionize in-game monetization

Leveraging ONDC's open digital commerce network, the gCommerce platform by Nazara will connect to a diverse range of sellers across over ten categories, giving gamers access to a wide variety of products directly within their games.

Presently in its soft-launch phase, gCommerce is slated for a broader rollout to game developers beginning in the first quarter of FY26.