Addressing the gaming community and stakeholders at an event, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, talked about how the ‘sunrise’ sector has the potential to create jobs, fund start-ups and build enterprises.
Auto sector ad volumes down by 14% on TV in H1’24
The auto sector, however, witnessed an increase of 25% in print ad spaces, a 14% increase in radio, and a significant growth of 55% in digital in the first half of 2024 (H1), according to TAM AdEx report.
EXCLUSIVE: India’s gaming industry gets clarity, RMG sector to be regulated by MeitY
The longstanding demand to differentiate between entertainment-focused gaming and pay-to-play gaming has finally been addressed by the government of India.
CAIT sounds alarm on quick commerce’s impact on kirana stores
CAIT said that Zepo, Blinkit, and Instamart have received a massive FDI inflow of more than Rs 54,000 crore to control logistics, warehouses, inventory, and delivery systems
Prasar Bharati OTT to go partially subscription-based | RAI writes to govt | RK Swamy’s net profit declines
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Govt issues guidelines to crack down on misleading ads in coaching sector
The Central Consumer Protection Authority (CCPA) took suo moto action against 45 coaching centers and has already imposed a penalty of more than Rs 54 lakh on 18 coaching institutes for misleading advertisements.
WPP brings integrated agency T&Pm fully within its global network
As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative marketing models, to drive further growth through cutting-edge solutions for clients.
RK Swamy’s net profit declines by 62% to Rs 2.13 crore in Q2 FY25
The revenue from operations of the company reduced to Rs 65.61 crore lakh in Q2 FY 25 from Rs 79.7 crore in the corresponding quarter last fiscal.
EXCLUSIVE: Small part of Prasar Bharati OTT will be subscription-based; rest all free, says MIB’s Sanjay Jaju
Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, confirmed to Storyboard18 that Prasar Bharati’s OTT will be launched on November 20, with over 60 FreeDish channels and archival content.
EXCLUSIVE: Going through rigor of understanding how to roll out D2M: MIB’s Sanjay Jaju
Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, told Storyboard18 that the Ministry has completed the ‘proof of concept’ of D2M technology at this stage. The consultation with the industry stakeholders is going to understand its impact.