Mars launches global review of its agencies

The review will focus on Mars snacking, and they include Snickers, M&M's, Mars Petcare which further includes Pedigree, Cesar brands, further added the report. However, Mars Nutrition does not happen to be a part of the review. (Image source: LinkedIn)

The reason for the global review is to bring down the brand’s number of agency partners.

Gaming can help India’s share in global M&E sector climb to 4%: Sanjay Jaju, MIB

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting discussed the potential of the gaming industry and the government's efforts toward the upliftment of radio industry.

Addressing the gaming community and stakeholders at an event, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, talked about how the ‘sunrise’ sector has the potential to create jobs, fund start-ups and build enterprises.

Auto sector ad volumes down by 14% on TV in H1’24

News was the leading channel genre of auto sector during H1’24 with a 65% share of ad volumes.

The auto sector, however, witnessed an increase of 25% in print ad spaces, a 14% increase in radio, and a significant growth of 55% in digital in the first half of 2024 (H1), according to TAM AdEx report.

CAIT sounds alarm on quick commerce’s impact on kirana stores

CAIT has accused Blinkit (Zomato), Swiggy (Instamart), and Zepto of violating multiple laws, including Foreign Direct Investment (FDI) and FEMA regulations to finance operational losses.

CAIT said that Zepo, Blinkit, and Instamart have received a massive FDI inflow of more than Rs 54,000 crore to control logistics, warehouses, inventory, and delivery systems

Govt issues guidelines to crack down on misleading ads in coaching sector

"It is imperative that these positions are filled as soon as possible to ensure consumer cases are handled efficiently," Khare said.

The Central Consumer Protection Authority (CCPA) took suo moto action against 45 coaching centers and has already imposed a penalty of more than Rs 54 lakh on 18 coaching institutes for misleading advertisements.