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ChatGPT, Instagram top list as world’s most downloaded apps in March

ChatGPT app witnessed a 28% month-on-month rise in downloads in March 2025

ChatGPT registered 46 million downloads in March 2025, with 13 million on iOS and 33 million on Android

The Good Glamm Group sells MissMalini Entertainment to Creativefuel

Creativefuel acquires MissMalini Entertainment

This marks another ‘distress sale’ for the Good Glamm Group which sold ScoopWhoop to meme marketing agency Wubba Lubba Dub Dub (WLDD) in an all-cash deal of Rs 20 crore, earlier this year. Good Glamm acquired ScoopWhoop for Rs 100 crore in 2021.

Bookstrapping: T.J. Power’s “The Dose Effect”

"The author highlights that our brain is a survival expert. Therefore, understanding brain chemistry is the key. It empowers us to comprehend the biological basis of our thoughts, emotions, and behaviors. This knowledge can lead to more effective treatments for mental health disorders and foster a greater appreciation for the intricate and delicate balance that governs our inner world," Reeta Ramamurthy Gupta highlighted in her review. (Image Source: Amazon)

Reeta Ramamurthy Gupta highlights that reading T.J. Power’s “The Dose Effect” reminds that recognizing the power of neuro-chemicals allows for more informed discussions about the ethical implications of manipulating these systems. This further encourages a more compassionate and scientifically grounded approach to understanding the human condition.

Today’s marketers must treat Gen AI as their friend: Santosh Singh, Tata Technologies

"Burnout is not about the number of hours we spend working. Burnout is linked to not enjoying what you're doing. If you enjoy what you do, if you find purpose in it, then even if you work for 18 hours, you won't burn out. But if you’re not enjoying what you're doing, then I think one must pursue something new," highlighted Tata Technologies' Santosh Singh.

Santosh Singh, EVP & Global Head- Marketing and BE, also said that the distribution of marketing content is as important as the content itself, and one must focus on that to truly deliver value.

Maharashtra, MIB to sign MoU for 240 acre creative hub development in Mumbai

IICT will also benefit from a 10-acre land parcel leased by MFSCDCL for 30 years and backed by a one-time budgetary grant of ₹391.15 crore from the central government.

This ambitious project follows the announcement of the Indian Institute of Creative Technologies (IICT) at Dadasaheb Phalke Film City in Goregaon.

Campa ropes in Ram Charan as Brand Ambassador

The campaign is conceptualized by McCann Worldgroup

Announces new marketing campaign embodying determination, resilience, and personal grit

Breaking: MIB and Maharashtra to establish global creative centre in Mumbai

As part of the long-term vision for nurturing creative talent, a Memorandum of Understanding was signed between the Ministry of Information and Broadcasting (MIB) and the Maharashtra government.

On Friday, Union Minister of Information and Broadcasting, Ashwini Vaishnaw, conducted a detailed review of the preparations for the event.

DoT pushes telcos to complete trials for caller ID feature CNAP by April 14

Calling Name Presentation (CNAP) is a feature that will display the names of the callers.

The Department of Telecommunications has instructed telecom operators to promptly implement the Calling Name Presentation (CNAP) service on mobile phones to curb spam and scam calls.

Dabur India’s Hajmola in GST soup: 12% or 18% tax rate?

Hajmola under GST scanner: Dabur India faces tax classification dispute

Earlier, Dabur faced a similar classification challenge in the pre-GST regime. At that time, the Supreme Court ruled in the company’s favour

Maharashtra eyes licensing for online gaming | Prada to acquire Versace in €1.25 Billion deal | Digital grabs 63% of ecomm ad spends in 2024

Maharashtra’s bold move also shines a light on a deeper structural issue: India’s fragmented regulatory ecosystem. Multiple states are now looking to regulate online gaming industry including Tamil Nadu and Karnataka.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.