Amazon Ads launches Sponsored TV in India

Sponsored TV campaigns leverage Amazon’s machine learning-powered optimisation models, which are informed by Amazon’s first-party shopping and entertainment signals.

Amazon Ads’ latest service offers brands an efficient and cost-effective way to reach audiences via Amazon’s premium streaming content, starting with Amazon MX Player.

FCB Group India appoints Hariharan Nurani as CFO

His understanding of the media landscape and strategic foresight will drive FCB Group India's financial growth and operational efficiency, stated the company in a statement.

Hariharan Nurani began his career in the Indian media industry with companies such as Ogilvy, Mudra, and GroupM.

YouTube crosses 125 million paid subscribers, expands ‘Premium Lite’ tier

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

The Google-owned video-sharing giant continues its rapid paid subscriber growth, adding 25 million users in just over a year.

MeitY to launch AI dataset platform and GPU access portal to boost AI development

IT Agreement carries a significant impact, particularly regarding trade in IT products, digital industrial policy, and the need for flexibility in applying tariffs to regulate imports.

With these efforts, the IndiaAI Mission aims to strengthen India’s AI ecosystem, making AI development more accessible and efficient for startups and researchers.