March 2025 – Page 48 – storyboard18

Zing introduces 10-minute food delivery with cashback for late orders

To mark the launch, Zing is offering limited-time discounts and surprise freebies to customers, further enhancing its appeal as a leading instant food delivery service.

Federal Bank names Vidya Balan as its brand ambassador

(Image Source: Left to Right - K.V.S. Manian, Managing Director & CEO, Federal Bank, actor Vidya Balan, first-ever brand ambassador, M V S Murthy, Chief Marketing Officer, Federal Bank at the official announcement of Federal Bank)

M V S Murthy, chief marketing officer of the Bank said that actor Vidya Balan was a very strategic choice to capture the attention across geographies, genders and generations.

Havas reports €2.736 billion revenue in 2024, EBIT reaches record €338 million

The company’s financial result for the year showed a negative €37 million, compared to a negative €31 million in 2023.

The company’s adjusted earnings before interest and taxes (EBIT) hit a record €338 million, reaching the upper end of its forecast range.

Crompton Greaves Consumer Electricals names Anuj Arora as Business Head – Fans (P&L Responsibility)

Anuj Arora began his career at Godrej Consumer as an area sales manager and then joined Reliance Retail as strategy planner.

Previously, Anuj Arora led Symphony Limited as global chief marketing officer and business head.

Maharashtra govt sets up media watchdog, allocates Rs 10 crore

Various professional consulting firms specializing in media monitoring will be engaged to implement and operate the system.

The center will scientifically monitor, analyze, and report news from electronic, social, and digital media, providing real-time updates through dashboards and mobile applications.

Calls grow for tougher regulations on WhatsApp, Telegram as spam threatens brand safety

OTT communication apps, including WhatsApp and Telegram, are facing pressure from telcos and advertisers over spam-related risks.

From a consumer protection and brand liability standpoint, OTT communication apps including WhatsApp and Telegram have transformed into an unpredictable and high-risk communication space.

PhonePe to hire Britannia’s Amit Doshi as CMO: Report

Amit Doshi began his career at Perfetti Van Melle as an area sales manager and then also worked at Lenovo.

Previously, Amit Doshi led Britannia Industries as chief marketing officer.

AI adoption surges across industries, but salaries lag behind

One way businesses are strengthening resilience is by diversifying supplier networks. AI helps identify and onboard multiple vendors, reducing dependency on a single source.

The AI-related job roles have surged by 42 percent over the past two years, growing from 40,000 in 2018 to 2,53,000 in 2024

Battle for identity: Growing concerns over personality rights in an AI-driven digital age

Personality rights or publicity rights are defined as an individual’s right to control and protect the commercial use of their identity, including their name, image, likeness, voice, and other distinctive aspects of their persona. At the moment, there is no specific legislation governing personality rights in India. (Image Source: LexOrbis)

As concerns over personality rights grow, experts call for stronger legislation to address emerging threats, including AI-driven misrepresentation.

EU’s Michael McNamara at Storyboard18 DNPA Conclave | Pepsi vs. Coca-Cola 2025 war | YouTube’s crackdown on gambling content

Despite the 'war frenzy', some believe brands like Coke and Pepsi may not capture the public imagination as dominantly as they once did, mainly because the category itself is not as dominant as it once was. (Image source: CNBC)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.