February 2025 – Page 7

‘I eat makhana 300 days a year’: PM Modi promotes superfood from Bihar

Prime Minister Narendra Modi in Bihar

PM Modi emphasized the need to boost makhana production to increase exports, highlighting the crop’s potential as a superfood and its growing popularity in Indian cities.

Entertainment industry’s piracy battle | Fernando Fernandez becomes Unilever’s CEO | Tamil Nadu govt’s gaming regulations tussle

Streaming Pakistani channels in India is illegal and poses a potential national security threat. The Kerala Police are now considering filing more serious charges against the accused, depending on further investigations.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Delhi HC refuses urgent hearing on DeepSeek ban petition

In its ruling, the court noted that DeepSeek—as well as a host of similar platforms—is readily accessible online. The bench cautioned the petitioner's counsel, remarking that if he perceives DeepSeek as harmful, he need not use it.

PIL filed by Advocate Bhavna Sharma seeking to enforce a ban on the Chinese AI model DeepSeek dismissed as the court questions the urgency of the plea.

Former GCPL exec Pooja Sahgal joins IGI India as global CMO

Before joining IGI, Sahgal was Vice President & Head of Category Direction, Innovation, and Equity at Godrej Consumer Products Limited

Pooja Sahgal joined the International Gemological Institute India as global chief marketing officer. International Gemological Institute (IGI) is a Blackstone portfolio company.

Madras HC grants permanent injunction against Food Pharmer in EzeEats Triguni suit

Revant Himatsingka claimed that the ready-to-eat food served by Indigo Airlines under Triguni's brand contained a high sodium content, prompting the company to file a defamation suit seeking Rs 10 lakh in damages, a permanent injunction, and the removal of the videos and related articles. (Image: Forbes India)

Court backs settlement restricting disparaging remarks on Triguni’s products without curbing Food Pharmer’s freedom of speech.

77% Indian CEOs anticipate higher business growth in 2025; AI investment remains top priority

India’s tech industry is expected to surpass $300 billion in revenue by FY26, driven by AI investments and digital transformation. (Image source: News18)

The hiring outlook is also improving, with 45% of CEOs predicting better recruitment conditions than FY25.

Asian Paints unveils new sonic identity by BrandMusiq

Ashish Choksi began his career with Asian Paints in 1992.

The sonic identity was unveiled through a collaboration with Norwegian urban dance group Quick Style.

X rolls out Grok AI-powered tools for ad creation and campaign analysis

X's updates arrive along side other recent platform enhancements, including an integration with Shopify and an upcoming Quick Promote feature aimed at simplifying the process of boosting posts. (Image: YouTube)

Platform introduces ‘Prefill with Grok’ and ‘Analyze Campaign with Grok’ to streamline ad creation and performance review.

Jubilant FoodWorks responds to FIR against Chairman, says allegations ‘baseless, false’

Jubilant FoodWorks Chairman Shyam S Bhartia

An FIR has reportedly been registered against Jubilant FoodWorks’ Shyam Bhartia.

Snapchat rolls out new tools to give advertisers more control over ad placements

The new tools allow advertisers to choose from different inventory tiers based on content sensitivity and risk levels.

With these updates, Snapchat aims to provide a more secure and transparent advertising experience, giving brands better control over their ad placements and content associations.