Month: February 2025

Kotak unveils new brand philosophy ‘Hausla Hai Toh Ho Jayega’ to reflect the spirit of aspirational India

‘Hausla Hai Toh Ho Jayega’ embodies this belief, capturing the optimism, aspirations, and courage of Indians across all walks of life.

Kotak is rolling out a multi-channel marketing campaign, spanning television, digital, print, outdoor, and social media, aimed at inspiring Indians to take big steps toward fulfilling their aspirations.

Maha Kumbh Mela 2025 recap: Millions bid farewell to Prayagraj

Mahakumbh 2025, which began on January 13, is set to conclude on Wednesday (26 February) (Image courtesy: Firstpost)

The Maha Kumbh 2025, a 45-day spiritual extravaganza, will conclude on February 26, Maha Shivratri, in Prayagraj, Uttar Pradesh. Over 62 crore devotees attended the event, setting a record. Eminent personalities, including PM Narendra Modi, business leaders, and celebrities, took a holy dip in the Ganga. The event saw massive branding and marketing efforts by companies and a surge in user engagement for spiritual startups

EXCLUSIVE: ASCI to report Snoop Dogg backed gambling platform ‘Roobet’ to MIB

Roobet, a Cyprus-based illegal betting and gambling company endorsed by American rapper Calvin Cordozar Broadus Jr., better known as Snoop Dogg, falsely claims UPI as one of its partners.

Storyboard18 had highlighted the misuse of the UPI brand name by illegal gambling and betting companies to lure Indian users onto their platforms.

Raymond Lifestyle names Neeraj Nagpal as Chief Business Officer – Apparel & Lifestyle

Neeraj Nagpal began his career at Ashima Ltd as assistant manager - operations, and then joined ITC Ltd as head - technical Services, lifestyle retailing business division. From there, he joined Aditya Birla Group - Madura Garments and was elevated to head - sourcing and supply chain, Allen Solly.

Neeraj Nagpal previously led Baazar Retail as chief executive officer.

Why are brands betting on indie agencies over established giants?

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

The biggest advantage of working directly with CXOs and founders is the ability to bypass indecisiveness and hierarchical delays, which often stifle creativity

“We recognize India requires a distinct approach to government affairs”, says Google’s Policy Head Wilson White

The tech giant also introduced a suite of new AI models designed to revolutionize content creation and communication. Lyria, now in enterprise preview, is a text-to-music model capable of generating high-fidelity, royalty-free music across various genres within minutes

Google’s head of government affairs and public policy, Wilson White, in an email to employees, says that Google is restructuring its government affairs and public policy team in India amid expansion push.