February 2025 – Page 28

Google’s Public Policy Head for India Sreenivasa Reddy quits: Report

A former executive at Apple and Microsoft, Sreenivasa Reddy, joined Google in 2023.

Google appointed Sreenivasa Reddy, a former executive at Apple and Microsoft, as its Public Policy Head in India, in 2023.

Digidarts bags the performance marketing mandate for Dabur

As part of this engagement, Digidarts will focus on building and executing 360 performance-driven campaigns that enhance Dabur’s visibility across multiple digital platforms.

Marketers rethink influencer marketing strategy, budgets | Nikhil Kamath launches WTFund’s 2nd cohort | Fantasy sports’ big challenge

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Nikhil Kamath launches 2nd cohort of WTFund, supporting 9 startups

Nikhil Kamath backs 22 startup founders

The WTFund provides a grant of up to Rs 20 lakh to newbie founders, along with mentorship and strategic partnerships, to help startups scale their impact.

Sony Sports Network secures exclusive broadcast rights for PCB’s home series and 2025 PSL

The agreement commenced with the recent tri-nation 4 ODI series between Pakistan, New Zealand, and South Africa.

The television rights are exclusive for the regions of India, Nepal, Bhutan, Maldives, Myanmar while Bangladesh, Afghanistan and Sri-Lanka being non-exclusive.

PolicyBazaar’s latest ‘Make A Difference’ campaign gains Anupam Mittal’s nod

"Imagine a newspaper or a TV channel publishing the type of content that these (digital) platforms carry with total impunity," said Anupam Mittal, Founder & CEO of People Group.

Echoing the sentiment, Anupam Mittal shares a heartfelt personal message on LinkedIn that resonates with the campaign’s ethos.

Create in India challenge: WAVES Awards of Excellence announces categories and submission deadlines

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Aspiring creators and professionals can showcase their work in two categories, that is Student Showreels and Professional Ad Films.

Amazon joins quick commerce race, launches 10-minute delivery in Bengaluru

Amazon challenges ₹340 crore fine over Beverly Hills Polo Club trademark row

Codenamed ‘Tez’ internally, Amazon Now is currently focusing on grocery and daily essentials. However, the e-commerce giant is actively partnering with brands in the beauty, home, and kitchen categories for its scale-up plan.

Delhi High Court deems AI a ‘dangerous’ tool, irrespective of origin

DeepSeek has become the most downloaded app across 140 markets on Apple's App Store

The PIL has sought direction to create awareness regarding the privacy and security aspects of DeepSeek. The PIL has also demanded that access to such AI tools be blocked