Ranveer Allahbadia, Samay Raina controversy: Time for brands to shift ad budgets away from influencers?

While controversies like these may spark discussions, they won’t derail the momentum of influencer marketing, experts feel.

The controversy has intensified discussions around influencers’ accountability and responsibility. Industry experts believe it won’t significantly slow down influencer marketing but it will invite greater scrutiny of influencers/creators, deal values and ROI.

TRAI tightens rules against spam; introduces provision of stricter penalties

Calling Name Presentation (CNAP) is a feature that will display the names of the callers.

Telecom Regulatory Authority of India (TRAI) has amended the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018 to introduce stricter penalties, enhanced spam reporting, and consumer-friendly measures to curb unsolicited commercial communication.

Who is Apoorva Mukhija a.k.a The Rebel Kid?

As the drama unfolded, Mukhija, who was also accused of making an inappropriate remark during the episode, found herself at the center of a media storm.

Social media influencer Apoorva Mukhija, aka The Rebel Kid, is in the spotlight following her controversial remarks on Samay Raina’s popular YouTube show India’s Got Latent.

Should CEOs, founders trademark their names? The case for protecting business leaders’ personal brands

Speaking of celebrities, seeking protection against misuse of their names has usually been the domain of the well-known faces in the media and entertainment industry, like actors Amitabh Bachchan, Jackie Shroff and Anil Kapoor. In the business world, it is normally companies that take recourse to the law to prevent misbranding or knock-offs, as highlighted on corporate law firm Parker & Parker’s website. (From top left: Ashneer Grover, Bhavish Aggarwal, Aman Gupta, Deepinder Goyal, Anupam Mittal, Ghazal Alagh and Vineeta Singh)

As CEOs and founders become the face of their companies and personal brands, the push to trademark identities and protect personalities is gaining momentum.

Industry stakeholders seek govt action against illegal betting apps

Industry stakeholders have also voiced concerns. The Confederation of All India Traders (CAIT) previously wrote to Union Ministers Ashwini Vaishnaw and Piyush Goyal, calling for a nationwide ban on opinion trading apps.

A representation letter will also be sent to Ministry of Consumer Affairs, Ministry of Information & Broadcasting, Ministry of Finance, SEBI and ASCI on the need to prohibit opinion trading platforms in India.

Costa Coffee’s Sreejit Nair joins 4700BC as CEO

Sreejit Nair started his career with P&G where during hus stint, he headed the modern trade division and was part of the team which integrated the Wella and Gillette businesses to the mainline P&G business. He moved to Henkel in Dubai as the trade marketing manager for a short stint before relocating to India.

Previously, Sreejit Nair led Costa Coffee (Devyani International’s master franchisee) as its CEO.