January 2025 – Page 26 – storyboard18

The shrinking middle: What a spate of agency consolidations means for the ad industry

The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.

The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.

WAVES CEO: M&E compelling businesses to think differently about creativity and data

The creator’s economy is being recognized as the new oil, and it must remain connected seamlessly across the globe. If our economy is to grow and support this sector, there needs to be a collective movement built on a synergistic model. This cannot just be an India-only story; it must be global, Malhotra says. (Representative Image: Desi Mendozavia via Unsplash)

“Our global equity in the media and entertainment space is about 2%, which means we are only in the know in bits and pieces. However, when we aggregate everything together, it creates the momentum needed for a global summit,” says NFDC’s Achal Malhotra, who is CEO of WAVES.

CXO Moves: Exec movements across LinkedIn, Truecaller, Angel One and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Ambarish Kenghe, Jessica Jensen, Hemant Arora and Michele Buck)

Executive moves in the world of brands and agencies.

MIB introduces key amendments to the Cable Television Network Rules, 1994

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

MIB to be registering authority for LCOs; Validity of LCO registration increased to a period of 5 years & throughout the territory of India

BCCI invites proposals for Stadium Signage Rights and Management for major cricket events, including IPL and WPL

Under the BCCI’s updated policies, players' families can stay with them for up to 14 days during international series or tournaments lasting more than 45 days.

Opportunity for established entities to bid for exclusive stadium signage rights at premier cricket events.

MIB’s Ashwini Vaishnaw to participate in WEF 2025 in Davos; ‘World is keen to understand India’s digital transformation’

Union Minister Ashwini Vaishnaw will outline his vision for building a digital news ecosystem that is both credible and efficient.

India’s groundbreaking digital infrastructure, a cornerstone of its Digital India initiative, has emerged as a global model for harnessing technology to foster inclusive development.

InspiRAYtion 19: Work from? How about we all just… work?

Presenteeism in the office doesn’t really give birth to killer work. What does, is a meeting of minds. And that, can happen online, in a coffee shop, in the Metaverse and yes, in the office too, highlights veteran adman Rayomand J Patell.

Great teams are focused on the work. They get it done. Regardless of whether they’re in bed, or at work, in a plane, at a shoot, or on occasion, even in a client’s office, highlights veteran adman Rayomand J Patell.