Month: January 2025

New age podcasters, old world reading?

"Before podcasts became so big, we had show hosts like Larry King, "a voracious reader who was exceptionally well-informed” as per his colleague Wendy Walker. Crime and Punishment by Fyodor Dostoevsky is known to be one of his favorite books," states reviewer Reeta Ramamurthy Gupta. (Image Source: Bookish - NetGallery)

In this week’s Bookstrapping column, Reeta Ramamurthy Gupta highlights what the learning plan between traditional print reading and digital consumption looks like through the lens of well-known personalities.

The marketer’s job will have a shorter tenure: Rathin Lahiri, SBI General Insurance

Rathin Lahiri, head, marketing and CSR, SBI General Insurance, "Elon Musk (Tesla Motors), Tim Ferriss (American entrepreneur and investor), Naval Ravikant (entrepreneur and investor), Marcus Aurelius (Roman emperor), Sadhguru (Founder, Isha Foundation). Each of them have an amazing vision, a clear philosophy, are fantastic communicators, and have created something unique which will outlast them. They inspire me."

Rathin Lahiri, head – marketing and CSR, SBI General Insurance, also said that in this age of opportunity and volatility, some companies will see faster mortality.

Local Cable Operators’ registration goes fully online on Broadcast Seva Portal under amended rules

Effective from today, LCO registrations will be conducted entirely online with the Ministry itself as their registering authority.

The Ministry of Information and Broadcasting has today issued a notification amending the Cable Television Network Rules, 1994 (the Rules), to streamline the Local Cable Operator (LCO) registration process.

Over 25% audience of Indian titles on Prime Video comes from outside India: Sonal Kabi

Sonal Kabi, Director & Head of Marketing, Prime Video, India, spoke about the fact that with localisation, Indian content has actually gained fans worldwide, and over 25 percent audience of Indian titles on Prime Video comes from outside India.

Sonal Kabi, Director & Head of Marketing, Prime Video, India, delved into various aspects of story selection and marketing innovation in streaming, while highlighting Prime Video’s role in taking Indian stories to global audiences.

Cannes Lions 2025: Josy Paul appointed Jury President of Sustainable Development Goals

Josy Paul had pioneered the idea of brand movements with the philosophy 'Create acts, not ads! He and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 for Whisper ‘Touch The Pickle’.

This year’s Jury Presidents also include Ali Ali, co-founder and film director, Good People Films, representing Egypt on the line-up for the first time, as the Film Craft Lions Jury President.