Month: December 2024

AMUL’s MD Jayen Mehta gets a tenure extension for 5 years

In January 2023, Jayen Mehta succeeded Sodhi on an interim period, who had been leading the company since 2010. It was also stated last year that while Mehta would be a temporary replacement for RS Sodhi, a new MD would be announced in the next few months. (Image Source: Dairy Industries International)

Jayen Mehta’s tenure has been extended till 2029-2030.

InspiRAYtion 16 – The Blood Money Of Award Season

Major account wins of 2024. (Image Source: Unsplash)

Money is one of the most inspiring ideas there is. Have a lot of it in your life. Don’t let your growth be derailed by the toxic march towards industrialised award-ising. Be a round the year practitioner of great Advertising, you owe your talent and yourself that much, writes ad man Rayomand J Patell.

Storytelling holds the key in marketing success: Gaurav Ramdev, Protean eGov Technologies

"Time blocking is a game-changer. It helps me dedicate focused time to key tasks and ensures that I also carve out moments for creativity. I learnt that at Razorpay, start-up founders use that technique quite effectively," states Gaurav Ramdev, chief growth and marketing officer, Protean eGov Technologies.

Gaurav Ramdev, chief growth and marketing officer, Protean eGov Technologies, touches upon the work and life hack he swears by, his advice to avoid burnout on a personal and professional level, the books he is reading and why every experience is an opportunity to grow.

Rise of legal influencers | MSI to hike car prices | Myntra joins qcomm race

The advent of social media and digital platforms, which have democratised dissemination of information, allows legal influencers to share their knowledge with a broader audience. The trend has also resulted in the spread of misinformation, said Amrita S Nair, Advocate, Bombay High Court (HC). She attributed the ill-effects to a lack of expertise or an indulgence in sensationalism to attract more followers on social media. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Gen Z leads consumer spending in India’s youthful market: Dentsu-PhonePe Report

The millennial and Gen Z cohorts, in particular, are influencing market dynamics, creating a highly tech-savvy and trend-driven environment.

India’s demographic diversity is reshaping the consumer landscape, with Gen Z driving trends in food, beverages, and retail, while Gen X focuses on financial services, healthcare, and agriculture, according to a new report by Dentsu and PhonePe.

TRAI to hold open house discussion on Dec 17 for network authorisations

The Central Government will now review TRAI’s recommendations before finalising the regulations under the Telecommunications Act, 2023.

Multiple stakeholders have strongly opposed these recommendations suggesting that TRAI should limit its recommendations to carriage-related aspects of broadcasting.