Month: December 2024

Mahindra renames ‘BE 6E’ to ‘BE 6’ amidst trademark dispute with IndiGo

While M&M has opted for this change, the company has affirmed its intention to continue challenging IndiGo's claim to the '6E' trademark in court. (Image Source: CarDekho)

The legal dispute between Mahindra & Mahindra (M&M) and InterGlobe Aviation, the parent company of IndiGo Airlines, escalated after InterGlobe alleged that M&M’s newly launched electric SUV, ‘BE 6E’, infringed upon IndiGo’s well-known ‘6E’ trademark.

‘Don’t want to go down the Byju’s path, want to stay afloat,’ Aakash tells NCLAT amid shareholding dispute

The company emphasised that the proposed change was necessary to raise capital without taking on more debt. Aakash's counsel stressed that this move was essential for the company's financial health, particularly as it had over 10,000 employees and 3 lakh students. (Image Source: Edufever.in)

The statement came as part of Aakash’s plea challenging the NCLT order, which had halted the company’s attempt to amend the AoA.

IPG acquires e-commerce intelligence platform, Intelligence Node

Intelligence Node will be leveraged across Interpublic’s portfolio of agencies and the company will maintain its current brand name.

Through Intelligence Node, IPG will aim to bolster its ability to maximize ROI for companies through faster, more informed decisions across product development, marketing, sales activation, and retail media.

Hiring 2.0: How India’s CEOs are leveraging social media and campus tours to attract talent

CEOs across industries are stepping out of the boardroom, directly engaging with prospective talent, particularly at premier schools like the Indian Institutes of Management, Indian Institutes of Technology and the Indian Institute of Science.

Bhavish Aggarwal’s recent visits to IITs and IIMs, paired with Deepinder Goyal’s unconventional use of social media to recruit a Chief of Staff, reflect a growing trend: CEOs are no longer content to leave hiring solely to HR teams.