While Gen Z remains a key target consumer segment for many brands, Kantar warns against broad generalizations as this demographic is highly diverse, and their motivations cannot be fully understood through simplistic or algorithm-driven personalization.
Month: December 2024
620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom
The 60% jump in franchise fees in 2023 emphasizes how lucrative sports advertising has become, as per a report jointly published by Deloitte and Google.
Raymond Lifestyle names Sunil Kataria as MD
Sunil Kataria was the chief executive officer – Raymond Lifestyle (India & International), a position he held since March, 2022.
Raymond Lifestyle names Gautam Hari Singhania as Executive Chairman
Gautam Hari Singhania took over the reins of Raymond Limited as the Chairman & Managing Director in September 1990.
RAI opposes proposed GST rate hike on apparel, cosmetics
The Retailers Association of India (RAI) said that a steep GST hike could make formal businesses less competitive, pushing smaller players and traders towards parallel and unorganised markets
Delhivery integrates Amazon into Delhivery One; enhances e-commerce logistics
The Amazon integration enables seamless real-time order synchronization, one-click connection to Seller Central, and significant cost savings compared to existing options like Easy Ship and FBA.
Hyundai to hike car prices from Jan 1
According to Hyundai Motor India Limited, the price hike will be done across all MY25 models, such as Tuscon and i30 Sedan, up to Rs 25,000 from next year.
NODWIN Gaming secures Rs 64 Crore investment from Nazara Technologies; valuation reaches Rs 3441 Crore
In addition to Nazara, Krafton, JetSynthesys and Sony Group are existing shareholders in NODWIN Gaming.
93% Gen Z fans consume sports via a digital channel: Deloitte-Google Report
46% Gen Z fans engage frequently with sports during the off-season, compared to a significant drop among Millennials and Gen X that comprise 40% and 37%, respectively.
Mahindra & Mahindra in talks with IndiGo to resolve trademark dispute over ‘6e’
Automaker Mahindra claims its ‘BE 6e’ electric SUV branding differs fundamentally from IndiGo’s ‘6E’ airline designator, aiming to eliminate confusion.