December 2024 – Page 38

Indian Craft Brewery taps Ogilvy’s 82.5 Communications for launch campaign

Representative image (Unsplash)

82.5 Communications will handle the creative duties for the launch of the Bangalore-based microbrewery across digital, radio, and Out-Of-Home (OOH)

Indian M&E industry to grow at 8.3% CAGR to reach Rs 3,65,000 cr by 2028: PwC Report

With growing consumption and gross domestic product (GDP) growth in India, the advertising market is projected to grow at a 9.4% CAGR (Representative image via Unsplash)

Indians are spending 78 percent of their time on mobile phone apps related to media and entertainment

Mall vacancy levels down to 8.3% in H1 2024 amid robust leasing: Anarock

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

Retailers and brands continue to prefer smaller spaces as nearly 70% of the leases were for spaces admeasuring up to 2,500 Sq ft.

GCPL’s Q3 FY25 outlook: Flattish growth, margin pressure amid inflationary environment

GCPL's ad spend increases by 5.32% in Q3

The GCPL management said it would remain focused on navigating the near-term challenges while maintaining strategic investments for long-term growth as these negative trends are likely to persist for a few months.

PUMA partners with adam&eveDDB to bring new global brand strategy to life

This year, PUMA partnered with creative company adam&eveDDB. adam&eveDDB’s strategy will elevate the brand by bringing PUMA’s credentials to the fore, further added the company. (Image Source: 1000 Logos)

adam&eveDDB’s first global brand campaign for PUMA will launch in spring 2025. The PUMA account will be led by teams from adam&eveDDB’s London and Berlin offices.

Bharti Airtel flags 8 billion spam calls, 0.8 billion spam SMSes in 2.5 months

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Airtel launched an AI-powered, spam-fighting solution two and a half months ago. The AI-powered network has identified close to 1 million spammers every day.

Dream Sports Foundation partners with MSSA to grow Mumbai as a sports hub

DSF will help MSSA promote fitness and discipline among thousands of school going students in Mumbai while enhancing the quality of their existing championships

The collaboration will span across 20 sports with a focus on Hockey, Football, Cricket, Athletics, Table Tennis and Badminton.

Yum! Restaurants India reduces ad spend, posts profit in FY24 after stake sale in Devyani International

Yum! Restaurants (India) is owned by Singapore-based Yum Asia Franchisee Pte Ltd

Yum! Restaurant’s advertising and promotional expenses stood at Rs 220.69 crore, down 3.8 percent in FY 24.

DEPT appoints David Neal as Global CFO

In his new role, David Neal will be based in London. He will leverage his extensive background to redefine the finance department as a strategic ally within DEPT, enhancing collaboration with other business units—especially Operations, and People & Culture. Neal will harness the potential of AI to transform financial processes, fostering a culture of relentless curiosity and innovation, stated the company in a statement.

In this role, David Neal will bring together the global finance and operations team, driving innovation and streamlining processes by positioning finance as a strategic partner to the business.

Amazon India’s Consumer Electronics Director Ranjit Babu quits

Babu started his career as a systems analyst at Pan Arab Reserach Center and then joined Nokia as sales manager where he was elevated as national key account manager. Then, he was appointed as vice president - operations at Karadi Tales Company, and then he joined Amazon, and from there, was appointed as category leader at Cloudtail India Private Limited.

This move comes amidst senior-level exits and organisational restructuring which is taking place at Amazon’s India operations.