Month: December 2024

Blockbuster Ad Deal: Omnicom’s takeover of IPG to reset global order

On macroeconomic uncertainty, Omnicom executives acknowledged that trade tensions and the threat of tariffs, especially on Chinese goods are a watch point, particularly for auto and consumer packaged goods clients.

Omnicom Group is set to acquire Interpublic Group, in a deal that creates the world’s largest agency group. But what really is the big deal?

Omnicom to take over Interpublic Group; John Wren to continue as CEO and chairman

John Wren (left) and Phil Angelastro will remain EVP & CFO of Omnicom. Philippe Krakowsky (pictured on right) and Daryl Simm will serve as Co-Presidents and COOs of Omnicom.

The combined company will retain the Omnicom name, with Omnicom Group CEO John Wren at the helm. The deal will create an advertising giant with combined annual revenue of almost $26 billion.

India to drive 21st-century growth, women to play key role: Nita Ambani

Nita Ambani was awarded for the 'Outstanding Contribution to Brand India' award at CNBC-TV18’s 20th edition of the India Business Leader Awards 2024

Nita Ambani, who was awarded the ‘Outstanding Contribution to Brand India’ award at CNBC-TV18’s 20th edition of the India Business Leader Awards 2024 asserted that the 21st century belongs to Bharat

India’s ad market to grow 9.4% CAGR to Rs 1,58,000 cr by 2028; Digital ads lead the charge, reveals PwC Report

Internet advertising, particularly in India, stands out as the fastest-growing segment in Asia-Pacific and the second-fastest-growing globally, with a projected CAGR of 15.6 percent from 2023 to 2028

India’s print advertising market will grow at 3 percent, making it the third-largest print advertising market in the world by 2028, despite a global decline of 2.6 percent CAGR.

YouTube short on confidence? | Omnicom and IPG in advanced merger talks | AMUL’s MD Jayen Mehta gets a tenure extension for 5 years

In response to growing user frustration and in a bid to bolster revenue from non-Premium users, YouTube has reportedly intensifying its efforts to combat third-party ad blockers by integrating advertisements directly into video streams.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Omnicom set to announce IPG acquisition; John Wren to be CEO of combined entity

Omnicom CEO John Wren welcomed the shareholder backing, calling it a strong endorsement of the deal’s value and its potential to create a leading-edge advertising powerhouse

The blockbuster merger set to shake-up the ad industry world order is imminent, as per reports, with Omnicom Group ready to announce its acquisition of Interpublic.

Cultural Connections: How Mother Dairy and Royal Enfield impressed at Spotify Hits 2024

Among the winners, Royal Enfield and Mother Dairy stood out in the ‘IRL’ and ‘Seized the Moment’ categories respectively, showcasing how storytelling and cultural alignment can amplify brand impact. (Image Source: YouTube and Unsplash)

The campaigns were evaluated by a panel of experts from Spotify India, based on three criteria: creative execution, strategic media deployment, and measurable business impact.

Entrepreneurial stress: 31% of founders suffer from imposter syndrome, survey reveals

74 percent of experienced entrepreneurs (6+ years) report high wellness, compared to just 57 percent of early-stage founders (Unsplash)

A significantly large proportion of male founders reported lower scores for both overall well-being (37 percent) and everyday wellness (27 percent), in comparison to their female counterparts (29 percent and 24 percent, respectively)