December 2024 – Page 36

Honasa Consumer elevates Meetu Mulchandani to Head of Brand Factory

Meetu Mulchandani brings nearly two decades of experience in the beauty and personal care industry. She has been with Honasa for nearly four years now and has been at the helm of building young brands. Her career spans roles at Nyumi, The Mom’s Co., Healthkart, Alteus Biogenics, and Mankind Pharma.

In her expanded role, Meetu Mulchandani will lead the end-to-end journey of crafting new brands within Honasa’s House of Brands portfolio. This will encompass ideation, in-depth market research, consumer insights, concept testing, and shaping business and marketing strategy, with a strong emphasis on innovation, and market dominance through strategic growth initiatives.

VLCC’s Puneet Gulati joins Sleepwell as CMO

Puneet Gulati began his career as sales manager at Colgate-Palmolive, and then joined Marketics as analytics consultant, and then joined GSK Consumer Healthcare India as marketing manager where he was elevated to the position of global marketing manager.

Puneet Gulati was the chief marketing officer at VLCC.

Three global bidders enter the fray for Haldiram following Alpha Wave’s $1.5 bn-plus offer

The family has been merging its Delhi and Nagpur factions through a National Company Law Tribunal-approved process, which last received clearance from the Competition Commission of India in April 2023.

Alpha Wave joins Blackstone- and Bain-led consortiums in race for 15-20% stake; potential $1.3-$2.2 billion deal would be among India’s largest private-equity transactions.

Starbucks empty promises of recycling? US investigation reveals the truth

Although cups bear the recycling symbol, only about 9% of MRFs can handle Starbucks’ No. 5 polypropylene cups at all, and few buyers exist for this particular plastic feedstock.

A recent probe reveals that most plastic cups from Starbucks, despite eco-friendly claims, aren’t being recycled—but rather incinerated, sent to landfills, or processed at waste transfer stations.

From free tomatoes to hidden fees: A sneak peek into the world of q-commerce manipulation

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

For q-commerce apps, transparency isn’t just ethical—it’s smart business amid erosion of consumers’ trust.

Mondelez International eyes US chocolate maker Hershey in potential $50 billion deal

Mondelez, known for products like Oreo cookies, Ritz crackers, and Toblerone chocolates, is keen on expanding its footprint in the chocolate, biscuits, and baked snacks markets.

The move would create a food powerhouse with a combined revenue of nearly $50 billion, consolidating Mondelez’s diverse portfolio with Hershey’s iconic chocolate and candy brands.

90% of our ads rank in the top quartile of FMCG advertising: Colgate’s Prabha Narasimhan

Stills from a Colgate ad campaign highlighting the functional benefit of Colgate Visible White toothpaste through a series of humorous scenarios.

Narasimhan also emphasized that Colgate’s advertising strategy plays a critical role in driving its topline growth.

RMG players sidelined by MIB for WAVES, seek equal treatment

In collaboration with the Government of Maharashtra, the MIB recently announced plans to establish this ambitious creative center in Malad, Mumbai.

The WAVES 2025 will be held from February 5–9 in New Delhi, focusing on four key pillars: Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films.

Global BEV sales rise 9% YoY in Q3 2024; Tesla, BYD lead the market

Latin America and Southeast Asia were key regions, with nearly 32 percent of exports headed to Latin America and 27 percent to Southeast Asia (Photo: Unsplash)

China remained the dominant player in the global BEV market, accounting for 61 percent of total sales, followed by the United States and the United Kingdom.

Omnicom-IPG Deal: Will it reshape the ad order in India?

Omnicom CEO John Wren welcomed the shareholder backing, calling it a strong endorsement of the deal’s value and its potential to create a leading-edge advertising powerhouse

Omnicom may be larger globally, but in India, IPG has a robust presence with brands like IPG Mediabrands, McCann, Lowe Lintas and FCB. But rival holdco WPP sits pretty on top of the ad order in India.