December 2024 – Page 41

IndiGo takes Mahindra Electric to court over use of ‘6E’ in new car brand

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

IndiGo secured trademark registration for the term ‘6E Link’ approximately ten years ago, in 2015, under product classes 9, 35, 39, and 16.

TRAI to meet broadcasters, DPOs on 5 December for consultation on audit related provisions

The News Broadcasters and Digital Association (NBDA) warned that while GBBs have the potential to diversify broadcasting, allowing them to operate without a well-defined regulatory structure could undermine competitive fairness.

Storyboard18 had first reported about the clash between Broadcasters and DPOs around the audit-related provisions of the Interconnection Regulations, 2017, and the Digital Addressable Systems Audit Manual.

Influencers promote crypto | Ageism in advertising | Swiggy increases ad spend

Experts estimate that crypto exchanges contributed over ₹200 crore to advertising expenses in 2021, with over ₹90 crore spent during the IPL.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Swiggy supercharges ad spend, scaling up 13.2% to Rs 605.3 crore in Q2 FY25

Swiggy has scaled up its advertising and promotion expenses by 13.2 percent to Rs 605.3 crore

Swiggy has narrowed its losses to Rs 490.8 crore in the September quarter of fiscal year 2025 compared to Rs 590 crore in the corresponding quarter of last fiscal year

Bill Gates’ ‘laboratory’ comment sparks controversy in India

During the podcast, Bill Gates made the comment while discussing India's progress in health, education, and nutrition, noting that the country was "stable enough" and had the capacity to generate its own government revenue. (Image source: Forbes)

Bill Gates’ choice of words has quickly provoked criticism, with many accusing him of viewing India as nothing more than a testing ground for global projects.

Vivo’s iQOO partners with 6 e-sports teams and 100+ gaming live streamers

The e-Sports teams namely Team Revenant-Xspark, Team Orangutan, Team 8bit, Team Reckoning, Team iQOO SOUL and Team Tamilas will be branded as "iQOOxTeam_Name" across all e-Sports tournaments.

The six e-Sports teams and over 100 gamers will exclusively use the iQOO 13 for six months, offering their feedback to fine-tune the device for e-Sports needs in India.

GroupM and IOAA form task force to drive sustainability in outdoor advertising

This initiative aims to implement eco-friendly practices across the sector, with an ambitious goal to ensure that half of all advertising sites in India use recyclable materials by 2027.

Committee targets 50% recyclable advertising sites by 2027; renewable integration for DOOH.

Black Friday sales surge 17% compared to last year: Report

The gross merchandise value (GMV) surged by 24%, underscoring the increasing significance of this sales event in India’s retail calendar.

Beauty, health, and home décor lead the surge; average order value spikes in wearables and furniture categories.

Actor Jackie Shroff files plaint in NCLT against former stakeholders of Sony Entertainment

In February 2023, the NCLT found merit in Shroff’s claims of oppression and mismanagement, directing the majority shareholders to purchase his shares for ₹18.53 crore.

In 2023, Shroff filed a petition alleging that his interests were negatively impacted due to management discrepancies and the dominance of majority shareholders.

Bumble restructures senior leadership team

Bumble Inc announced key updates to the company’s senior leadership team and reaffirmed the company’s outlook for fiscal year 2024. (From left to right: Anu Subramanian, Neil Shah and Selby Drummond)

Neil Shah has been appointed as chief business officer. Anu Subramanian and Selby Drummond announced plans to depart from their roles as chief financial officer and chief marketing officer to pursue opportunities outside the company.