Month: October 2024

When ICICI Prudential’s Chintamani eased the burden of taxpayers

In 2005, ICICI Prudential Life Insurance, a leading life insurance player, approached Lowe Lintas (formerly Lintas), with the intention of creating buzz around ULIP (Unit Linked Insurance Plans). This was initially for a radio spot. (Stills from the videos)

Storyboard18 delves deep into the birth of Chintamani, a claymation character, and how it contributed to the success of ICICI Prudential Life Insurance.

Gen Z Explainer: The rise of ‘sleepmaxxing’, a sleep revolution or overhyped trend?

Sleepmaxxing is the latest wellness trend encouraging people to improve their sleep quality by eliminating distractions and enhancing their sleeping environment. (Image source: Unsplash)

As sleep struggles rise globally, a new trend called ‘sleepmaxxing’ is gaining traction. But while it promises a restful night, experts warn of potential downsides.

Amazon to increase ads on Prime Video; more ad slots available for brands in 2025

Since its launch in India in December 2016, Prime Video has cemented itself as a leading entertainment platform, offering a vast selection of Indian and international films, popular shows, award-winning Amazon Originals, add-on subscriptions, and film rentals.

Amazon’s revenues from its digital advertising business rose by 20 per cent to $12.8 billion in the second quarter of 2024 compared to the previous year.

Bookstrapping: Travellers in the golden realm by Lubaaba Al Azami

Al Azami says that India's reputation as an early paradise was built on the abundance of glinting gold and precious gemstones in her bountiful mines, even as India's spices were fabled as a fountain of youth, reviews Reeta Ramamurthy Gupta. (Image source: Amazon)

One of the bookstrapping insights by Reeta Ramamurthy Gupta highlighted that in the 16th and 17 centuries, there were three leading Islamic Empires in the world- the Turkish Ottoman Empire, the Persian Safavid empire and the Indian Mughal empire. However, only in India did the rulers govern as a religious minority.

As marketers, we must find ways to sell ourselves too: Sujay Rachh, Nuvama Group

"Adding a ‘+1’ is something I consistently try to do. What I mean by that is doing what needs to be done to the tee… but then not stopping at that and always thinking of one additional thing that you can do which has not been asked for but will work wonders. This usually brings a smile to everyone’s face and most importantly, I feel really good about having gone the extra mile. It's very satisfying." Highlighted Sujay Rachh, CMO, Nuvama Group.

In a conversation with Storyboard18, Sujay Rachh also spoke about his go-to creators, his favourite quotes on marketing and leadership, tips to avoid burnout, and a lot more.

YouTube Shorts expands to three minute videos, enhancing creator flexibility

Currently limited to 60 seconds, this expansion will take effect on October 15 and comes in response to creator demand for more flexibility in storytelling.

In a move to compete more effectively with TikTok and Instagram Reels, YouTube announces a significant update to its Shorts feature, allowing longer videos and introducing new creative tools for users.