October 2024 – Page 46

PUMA India rolls out ‘YOU NEED BALLS’ campaign featuring Harmanpreet Kaur and Richa Ghosh

PUMA India aims to shift the conversation from tokenism and outdated notions of 'balls' to celebrating the grit, determination and achievements of our cricketers

Campaign also features cricketers Sajana Sajeevan, Hemalatha Dayalan and Asha Sobhana.

Shantanu Gangane joins The Coca-Cola Company as IMX Lead

Shantanu Gangane brings over two decades of marketing expertise to the global beverage giant, having worked with some of the most prestigious companies in the industry. (Image source: LinkedIn)

Former Universal Music Group and Viacom18 executive embarks on a new journey at Coca-Cola, poised to lead integrated marketing initiatives.

Dubai court rejects Honasa Consumer grievance filed over fiasco with UAE distributor

The Court of Merits in Dubai has rejected the grievances filed by Honasa and its distributor in the Middle East and African region (RSM General Trading) and ordered to attach assets of Honasa Consumer in UAE along with refusal to cancel its trading license. Honasa foresees no financial implications and plans appeal in Court.

Swiggy eyes elite customers with exclusive ‘Rare Club’ concierge service

Users will be able to continue accessing Instamart's 10-minute deliveries of nearly 50,000 products through the unified Swiggy app or opt for the dedicated Instamart app for faster access and a more streamlined experience.

Rare Club membership unlocks access to exclusive events, experiences, and premium deals, signaling Swiggy’s push towards catering to high-net-worth customers ahead of its IPO.

Bhuwan Lodha takes the helm as CEO of AI Division at Mahindra Group

With over two decades of experience in the industry, Bhuwan Lodha's career trajectory includes key roles at prestigious firms. (Image source: LinkedIn)

This strategic shift positions Mahindra for AI-driven growth across business verticals.

Diwali travel boom: 77% of Indians plan to utilize long weekends for vacation

Udaipur emerges as top trending domestic destination for Diwali travel (Image source: Unsplash)

Udaipur is the top trending domestic destination for Indian travelers, witnessing a 220% increase in searches followed by Puducherry (200%) and Mumbai (35%)

Dentsu appoints Dan Pantumsinchai as Managing Director – Gaming, APAC

Dan Pantumsinchai joins from Google, where he played a pivotal role in driving revenue growth for top mobile gaming partners collectively accounting for over USD500 million in yearly revenue, including hit games Garena Free Fire and Bloons TD 6, stated the company. (Image source: Campaign Brief Asia)

Dan Pantumsinchai will be responsible for spearheading dentsu’s gaming strategy, further enhancing the company’s commitment to immersive digital experiences and innovating brand engagement and impact in the gaming industry.

Month: October 2024