Shantanu Gangane joins The Coca-Cola Company as IMX Lead

Shantanu Gangane brings over two decades of marketing expertise to the global beverage giant, having worked with some of the most prestigious companies in the industry. (Image source: LinkedIn)

Former Universal Music Group and Viacom18 executive embarks on a new journey at Coca-Cola, poised to lead integrated marketing initiatives.

Dentsu appoints Dan Pantumsinchai as Managing Director – Gaming, APAC

Dan Pantumsinchai joins from Google, where he played a pivotal role in driving revenue growth for top mobile gaming partners collectively accounting for over USD500 million in yearly revenue, including hit games Garena Free Fire and Bloons TD 6, stated the company. (Image source: Campaign Brief Asia)

Dan Pantumsinchai will be responsible for spearheading dentsu’s gaming strategy, further enhancing the company’s commitment to immersive digital experiences and innovating brand engagement and impact in the gaming industry.

Google rolls out ads in AI Overviews: What it means for your searches

Google updates also include AI-driven lifestyle imagery to enhance engagement with prospective customers. (Image source: ai.google)

Google’s AI Overviews will now include product ads, starting with mobile searches in the US, as the company moves forward with its latest advertising initiative.