October 2024 – Page 47

Forbes India Under 30 to recognise exceptional young achievers on 4th October

The selection process for this year’s listees involved extensive research, including interviews with industry experts, analysis of databases, and media coverage. Forbes India also invited applications and nominations via its platform and engaged with audiences on social media to ensure a comprehensive evaluation of candidates.

This edition will have a total of 38 winners across 19 categories.

Akshay Kumar most visible star on TV with average visibility of 22 hours per day

Akshay Kumar was the most visible star in the first half of 2024, according to the TAM AdEx report.

Shahrukh Khan followed Akshay Kumar with 20 hours per day through TV sponsorships. According to the TAM AdEx report, 32% of TV ads in H1 CY2024 were endorsed by celebrities.

Rising ad frauds: A festive season threat for brands

Mittal advocated for the implementation of robust safeguards to prevent these technologies from being exploited for fraudulent purposes, particularly in high-stakes situations like financial transactions.

From phishing scams to counterfeit products, ad fraud spikes during the festive season, impacting brand safety and financial stability.

Tata Starbucks pilots direct delivery service via mobile app in Mumbai

Orders placed through the Starbucks app come with a delivery fee of up to Rs 100 for orders below Rs 500, and a packaging fee of Rs 19. (Image source: Unsplash)

A limited pilot program allows customers in select Mumbai areas to order directly from Starbucks stores through its mobile app.

Tipplers to raise their bar this festive season, premium liquor in demand

India’s $32-billion liquor industry is projected to grow by an additional $7 billion by 2028, according to London-based drinks consultancy IWSR.

Liquor brands have increased their ad spends by 15-20 percent focusing on digital and experiential mediums.

PepsiCo India brings together employees and partners for the Plog Run

This year PepsiCo India collaborated with the Department of Posts to release a set of customized stamps. These stamps, featuring a woman farmer, symbolize the crucial contributions of women in agriculture and PepsiCo’s ongoing efforts to foster a more inclusive and sustainable farming ecosystem.

Plog Run is PepsiCo India’s flagship annual event aimed at promoting environmental stewardship and building a circular economy for plastic.

Piramal Capital & Housing Finance rolls out ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai’ 2.0 campaign

The campaign will be promoted across TV, social media, digital news publishers, and the company’s digital assets and branches. (Stills from the campaign)

The campaign features stories of two individuals — a rickshaw driver and a sugarcane juice vendor.

Havas India launches CSA in India to bolster tech, data, and analytics capabilities

To further solidify the agency’s data & tech capabilities, PivotConsult, the strategic consulting arm of PivotRoots, has been merged into CSA India. PivotConsult, currently a 55-member team, works with marquee clients including, Kotak Bank, Bisleri, Wildcraft, Coca-Cola, and Samsung, among others.

Gaurav Seth has been appointed as Managing Partner to lead CSA India’s operations, reporting to Shibu Shivanandan, CEO and founder of PivotRoots.

Gaurav Seth appointed as managing partner of CSA India, a Havas data analytics firm

Gaurav Seth, who will be based out of Mumbai, will report to Shibu Shivanandan, CEO and founder of PivotRoots. (Image source: LinkedIn)

Gaurav Seth, who began his career CHIP Infomedia, went on to work across CNBC-TV18, Komli Media, Lotame and LS Digital Group.