October 2024 – Page 48

Santosh Padhi and Ayesha Ghosh quit W+K India

W+K India stated, “We are grateful to Paddy and Ayesha for their efforts during these past two and a half years as they set up an office in Mumbai and brought in new energy and clients. We wish them all the best as they move on from the agency and take their talents into the world.”

Santosh Padhi (Paddy), Ayesha Ghosh, along with Shreekant Srinivasan (Head of Delhi) have resigned from W+K India.

Swiggy shareholders approve increase in IPO size to Rs 5,000 crore: Report

Swiggy's net loss narrowed to Rs 2,350 crore in FY2024

Notably, only the size of the primary issue has been increased to Rs 5,000 crore. The offer for sale (OFS) component will remain unchanged at Rs 6,664 crore

E-comm, q-comm and the future of kiranas | Disney Star onboards Dream11, Hero | OTT advertising to grow

AICPDF alleged that the quick commerce platforms operate dark stores to bypass inventory regulations and engage in predatory pricing and monopolistic behaviour. (Image courtesy: Moneycontrol)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Digital to contribute 18% to revenue pie of media companies by FY27

The Ministry of Electronics and Information Technology urged social media platforms to take proactive measures against hoax bomb threats and emphasized the need for clearer takedown actions.

At present, the digital segment has a 12% share in the media players’ revenue pie (8% in FY19). According to Crisil, it is expected to grow as companies are now focusing on digital modes such as over-the-top platforms, social media, and mobile apps.

Google celebrates 10 years of innovation in India with focus on AI advancement

The update, driven by rising concerns over deepfakes, will incorporate new identification resource tags to reveal AI-related information.

At the 10th edition of Google for India, the tech giant unveiled the “AI Opportunity Agenda for India,” aiming to enhance technology access and promote inclusive growth through artificial intelligence.

Practo appoints TVG Krishnamurthy, Dr Alexander Kuruvilla as two new directors to its board

Practo appoints two new directors: TVG Krishnamurthy (L) and Dr Alexander Kuruvilla (R)

TVG Krishnamurthy has served in both multinational corporations and domestic enterprises. Dr Alexander Kuruvilla, Practo’s former Chief Healthcare Strategy Officer, has a 35-year career in healthcare administration, marked by his CEO and entrepreneurial journey in the Medica Synergie.

Zydus Wellness expands Complan into adult nutrition; launches VieMax

According to studies, 73 percent of Indians are protein deficient, which adversely impacts muscle health, daily activities, and overall quality of life. On the other hand, 71 percent individuals between 30 to 55 years exhibit poor muscle health, while 18 percent adults report chronic gastrointestinal (GI) problems, a condition that tends to worsen with age.

Scientifically designed with protein, prebiotics, and probiotics, the nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults.

Month: October 2024