Disney Star has unveiled a diverse sponsorship line-up for the ICC Women’s T20 World Cup 2024, which begins today.
The company has secured partnerships with 14 sponsors spanning various sectors including automotive, technology, and finance. The sponsors line-up for both linear TV and digital platform include Dream11, Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Asian Paints, Maruti Suzuki, Aramco, Hero, SBI, Lenskart, Kajaria, and Skechers.
The tournament is to be exclusively broadcast on Disney Star Network and Disney+ Hotstar, and will feature 10 teams competing in 23 matches over 17 days in UAE.
Ajit Varghese, Head of Network – Ad Sales at Disney Star, said, “The ICC Women’s T20 World Cup 2024 is set to transform the sporting landscape, offering a powerful opportunity to unite global audiences and spotlight the very best of women’s cricket. Building on the success of previous tournaments, which have driven remarkable growth, this year’s event promises even greater impact.”
“With Disney Star’s expansive linear TV and digital coverage, we look forward to offering brands and advertisers unmatched opportunities to engage millions of passionate viewers,” he added.