Esi Eggleston Bracey, Global CGO and CMO, talks about how India is the only market leader that sits on Unilever’s global executive team. She also shares how technology is driving premiumisation and innovation.
Author: Akanksha Nagar
TRAI extends deadline to receive comments on ‘regulatory framework for ground-based broadcasters’
Stakeholders sought extension of time for sending comments on consultation paper ‘Regulatory framework for Ground-based Broadcasters’. Last date for submission of written comments is November 22 and counter comments by December 6.
Union Govt has not worked even handedly with states on gaming sector: TN IT Minister
During an event in Hyderabad, IT Minister of Tamil Nadu, Dr. Palanivel Thiagarajan told Storyboard18 that gaming-specific policies and decisions should be apolitical. He also shared of working on the modified policy for real money gaming ban.
EXCLUSIVE: Telangana govt to form separate e-sports policy, confirms IT Minister
Confirming Storyboard18’s article on Telangana planning for India’s distinct esports policy, Telangana IT Minister, D. Sridhar Babu shared that industry stakeholders have already shared respective suggestions on the same.
EXCLUSIVE: AVGC 2.0 policy to be implemented by January’25: Telangana IT Minister
Telangana IT Minister, D. Sridhar Babu told Storyboard18 that AVGC 2.0 would be more attractive for start-ups and for innovation, at an event. He also said that responsible gaming and ethical considerations will be kept in mind while framing the policy.
Prasar Bharati indefinitely extends deadline for feature film, program proposals for upcoming OTT
On September 21, Prasar Bharati invited applications for sourcing of already produced 50 feature films and multiple programs on license fee/royalty basis, and the deadline was set for October 20.
Gaming can help India’s share in global M&E sector climb to 4%: Sanjay Jaju, MIB
Addressing the gaming community and stakeholders at an event, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, talked about how the ‘sunrise’ sector has the potential to create jobs, fund start-ups and build enterprises.
Auto sector ad volumes down by 14% on TV in H1’24
The auto sector, however, witnessed an increase of 25% in print ad spaces, a 14% increase in radio, and a significant growth of 55% in digital in the first half of 2024 (H1), according to TAM AdEx report.
Govt issues guidelines to crack down on misleading ads in coaching sector
The Central Consumer Protection Authority (CCPA) took suo moto action against 45 coaching centers and has already imposed a penalty of more than Rs 54 lakh on 18 coaching institutes for misleading advertisements.
EXCLUSIVE: Small part of Prasar Bharati OTT will be subscription-based; rest all free, says MIB’s Sanjay Jaju
Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, confirmed to Storyboard18 that Prasar Bharati’s OTT will be launched on November 20, with over 60 FreeDish channels and archival content.