Akanksha Nagar – storyboard18

Pay TV channels to leave DD Free Dish amidst tariff regulation conflict with TRAI

Prasar Bharati has recently revised its e-auction policy for DD Free Dish slots allowing HD channels to participate in the bidding process. But with the latest TRAI tariff regulations, these HD channels too have to convert to FTAs to be on DD Free Dish.

Telecom Regulatory Authority of India (TRAI)’ tariff regulation mandates pay TV channels convert to free-to-air (FTA) to broadcast via DD Free Dish.

IPL, Maha Kumbh, Bigg Boss, KBC to fuel India AdEx growth by 15% in 2025

Image: aakash-dhage via Unsplash

India AdEx is projected to reach approx Rs 1.2 lakh crore by 2025-end, say experts. Digital to constitute 55% of total ad spending, whereas TV is also expected to experience growth, albeit at a slower pace, with ad spending projected to rise by about 10%.

NCLT reserves order on appeals filed by BJYU’s creditors

NCLT has also reserved its order on the Board of Control for Cricket in India’s (BCCI) plea, withdrawing the insolvency petition against BYJU's, on January 9, 2025.

The National Company Law Tribunal (NCLT) has reserved its order on the Board of Control for Cricket in India’s (BCCI) plea, withdrawing the insolvency petition against the edtech startup BJYU’s.

Radio industry urges TRAI to adopt DRM-only technology for digital broadcasting

Radio industry stakeholders told TRAI that a technology like Digital Radio Mondiale (DRM) will foster innovation and competition, thus eliminating the monopoly. (Image: rodion-kutsaiev via Unsplash)

During the open house discussion organised by the Telecom Regulatory Authority of India (TRAI), industry stakeholders urged digital FM radio on mobile handsets for better and mass penetration.

Radio industry urges for subsidies, phased-manner transition to digital radio adoption

Radio industry requested TRAI for subsidies, minimum costs for hardware upgradation, a phased transition, and the usage of existing spectrum to also do digital in a simulcast mode.

During a discussion with TRAI, the radio industry urged for subsidies and a phased-manner migration to digital broadcasting, along with content guidelines, and single music licensing/royalty framework (for both analog and digital).

DPDP Draft Rules: Experts urge brands to evaluate existing data protection practices

Experts argue that the timelines (under draft DPDP rules) appear very difficult to comply with.

Draft DPDP rules require businesses to overhaul existing privacy notices and data storage practices.

TRAI reiterates imposing Rs 153 cr penalty on telcos failing to address unsolicited calls

The appointment will be for a tenure of three years, or till the age of 65 years, or until further orders, whichever is the earliest.

In December, the Telecom Regulatory Authority of India levied fines on telcos (including Reliance Jio, Bharti Airtel, Vodafone Idea and BSNL) for inadequate efforts in curbing spam calls and messages.

53% Indian consumers want AI-led efficiencies to translate into affordable products: Adobe study

Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions.

Latest study from Adobe – ‘State of AI-driven Consumer Value’ has found while many brands are embracing generative AI to enhance consumer experiences, they are still being outpaced by consumer expectations.

India Cement makes top management change following acquisition by Ultra Tech

UltraTech Cement acquired majority stake in India Cements, last year.

In one of the major realignments of roles at India Cement, R. Parthasarathy, erstwhile Chief Marketing Officer, has now been appointed as Head – Integration (Sales & Marketing).