In an exclusive conversation with Storyboard18, Ajay Vidyasagar, MD, YouTube, Southeast Asia and Emerging Markets, highlighted how India is not only keeping pace with global trends but in many ways setting them.
Author: Akanksha Nagar
Prasar Bharati CEO Gaurav Dwivedi calls for stronger public-private partnerships, hyperlocal content focus at WAVES 2025
In a panel discussion at WAVES 2025, Dwivedi underscored Prasar Bharati’s legacy as a content enabler and advocated for a renewed push for digital-first, diverse storytelling across genres and languages through WAVES OTT.
EAM Jaishankar, Union Minister Ashwini Vaishnaw urge for cultural pluralism, tech collaboration at WAVES Global Media Dialogue
At the Global Media Dialogue on day two of WAVES 2025, the Ministers advocated for a more inclusive global media landscape by championing cultural heritage, embracing innovation, and fostering cross-sector partnerships to drive the future of the creative economy.
Prasar Bharati invites applications for MPEG-2 slot on DD Free Dish
The applications are for the period from May 20, 2025, to March 31, 2026 and are invited through DD Free Dish 87th e-auction process to be held on May 17, 2025.
72.4% of TV viewing on ad-supported platforms in Q1 2025: Nielsen
According to Nielsen’s Ad-Supported Gauge, 72.4% of TV viewing was on ad-supported platforms, compared to 27.6% for ad-free platforms. Traditional TV is tied at about 29% to account for 58% of total ad-supported TV.
TRAI Chairman pushes for multiple audience measurement rating agencies
In his keynote speech at WAVES 2025, Anil Kumar Lahoti, Chairman, TRAI highlighted three areas of concern: content regulation, competitive parity, and consumer protection. He also flagged regulatory disparity between linear, digital broadcasting and urged balanced oversight.
Mukesh Ambani’s 4-Point Vision to propel India’s M&E industry to $100 Billion
At WAVES 2025, Reliance Industries Chairman, Mukesh Ambani, called for investment, global ambition, global partnerships, and purpose-driven creativity to transform India into a global content powerhouse.
“Don’t want to create regulation that discriminates between traditional, digital mediums”: Anil Kumar Lahoti of TRAI
Speaking to Storyboard18 at the sidelines of WAVES 2025, Anil Kumar Lahoti, Chairman of TRAI pointed to a complete revamp of the licensing system for both television and radio under the new Telecommunication Act, aimed at simplification and harmonisation of terms, enhancing ease of doing business, and making regulations more technology-agnostic.
It’s the dawn of the Orange Economy: PM Modi at WAVES 2025
Content, creativity, and culture are the three pillars of the Orange Economy, says PM Narendra Modi at WAVES 2025 in Mumbai. Says “create in India, create for the world.”
India’s M&E industry a $100 billion opportunity: Mukesh Ambani at WAVES 2025 hails it as “real power”
Mukesh Ambani, Chairman and Managing Director, Reliance Industries, hailed WAVES 2025 as a transformative global platform for India’s creative economy, highlighting its cultural power, tech integration, and $100 billion growth potential under PM Modi’s leadership.