Akanksha Nagar – Page 2

Airtel, Voda Idea sell entire stake in Firefly Networks to iBus for Rs 9 cr

Firefly’s contribution to Airtel’s turnover and net worth in fiscal 2024 stood at 0.0065% and 0.0007%, respectively. Firefly contributed Rs 5.5 crore to Vodafone's losses in FY24 but had no contribution to its net worth.

Firefly Networks, a Wi-Fi infrastructure company, is a 50-50 joint venture between Bharti Airtel and Vodafone Idea.

BSE, NSE approves Balaji Telefilms merger scheme; NCLT approval awaits

Balaji Telefilms will approach the National Company Law Tribunal to approve its Scheme of Arrangement between Alt Digital Media Entertainment, Marinating Films, and Balaji Telefilms.

Co-existential Crisis: CTV to surpass pay TV subscribers base of 60 mn in 2025

Innovation in content delivery and packaging is essential to maintain pay TV’s foothold in the country, suggest experts.

Pay TV advertising is likely to grow only between 2-3% in CY25. Experts suggest the industry to adapt and innovate, address the growing demand for flexibility, personalisation, and convenience.

ZEEL’s CTPO Shiva Chinnasamy takes over ZEE5 CBO Manish Kalra’s responsibilities

Shiva Chinnasamy is experienced across across technology, data science & analytics to provide large scale, long-term solutions in close collaboration with stakeholders and business partners. His expertise spans across Ad tech, eCommerce, omni channel retail, B2C FinTech, B2B SaaS, platform engineering and mobile engineering.

In December 2024, Manish Kalra moved on from his role of Chief Business Officer for Global Markets at ZEE5.

MeitY to discuss AI-related issues with Parliamentary Committee on January 9

Multiple think tank policy consultants have raised concerns over the challenges posed by emerging technologies like Artificial Intelligence.

There will be a sitting of the standing committee on ‘Communications and Information Technology’ to discuss the impact of emergence of AI and related issues. MeitY reportedly is in process to draft an AI law.

MIB budget cut by Rs 675 crore in Union Budget ’24, reveals Parliamentary committee report

In the latest standing committee report, Ministry of I&B was questioned over underutilisation of funds during FY24 (where budget estimate stood at Rs 4692 cr versus the actual expenditure of Rs 4314 cr).

The parliamentary standing committee report on ‘communication and IT’ revealed that the Ministry of I&B had proposed a budgetary expenditure worth Rs 5017.64 crore for FY25 in the last Union Budget, but was allocated Rs 4342 crore.

Doordarshan Network viewership declined to 656.4 mn in 2024; faces acute shortage of staff

At Doordarshan, number of vacant posts has increased from 12420 (in 2023) to 13708 (in 2024).

Latest parliamentary standing committee report revealed Ministry of Information & Broadcasting’s plan to work on program expansion and revenue sharing model to boost viewership of DD channels.

2025 – The Year Of…: Understanding interaction between artist and AI, says Aditya Kanthy of Omnicom Advertising Group

"While AI has made it easier for us to do so many things, it is important to remember that technology is not a replacement for human insight," says Aditya Kanthy of Omnicom Advertising Group.

In 2024, the Omnicom Advertising Group made inroads into emerging categories like EV, healthcare, q-commerce, fintech and gaming.

MIB working on rules to regulate online ads, influencer marketing

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

In response to the parliamentary standing committee, the Ministry of Information and Broadcasting has shared that it is working on formulating rules to regulate online advertisements, including influencer marketing.