Akanksha Nagar – Page 3

2025 – The Year Of.. : Advocating for regulatory changes in private radio industry, says Nisha Narayanan of Red FM

"Regional and cultural narratives are resonating deeply with audiences, and 2025 will demand an even sharper focus on capturing these stories authentically," says Nisha Narayanan, COO & Director, Red FM & Magic FM.

Looking forward to 2025, Narayanan, COO & Director, Red FM & Magic FM, shares major plans for the company and trends that will change the course of the radio industry.

Big Breaks: Adland’s major account moves and pitches of 2024

Major account wins of 2024. (Image Source: Unsplash)

From breaking the news of Spotify awarding its mandate to Publicis Groupe after a global pitch to Tata Motors looking out for a media agency, Storyboard18 exclusively reported the biggest pitches and wins of 2024.

Poster Wars: BJP, AAP outdoor ad spends cross Rs 150 crore ahead of Delhi elections

Upcoming Delhi election has brought back intense competition in the OOH space, with both parties- AAP & BJP securing back-to-back sites, resulting in a fierce battle for share of voice.

Delhi elections are scheduled for February, and key parties- BJP, AAP and Congress are pulling out all the stops to win over voters. While collective outdoor ad spend is likely to touch Rs 150 crore, digital would also see Rs 100 crore of allocation, as per industry sources.

Liquor cos to approach FSSAI for separate standard for Indian single malt whisky

Earlier this year, the FSSAI issued its definition of single-malt and single-grain whisky, which came into effect on March 1.

Indian liquor makers are seeking a separate standard for Indian single malt whisky from the FSSAI as these whiskies gain international recognition, according to a media report.

The 2025 rollout of Digital Radio: Broadcasters send mixed signals

TV Today Network cited losses and state of radio industry in the country behind the reason of shutting down its radio business.

In 2025, the government plans to initiate digital radio broadcasting in 13 metro cities. The players, however, are worried about high-cost implications and difficult transition.

Motilal Oswal invests Rs 100 cr in seafood startup Captain Fresh

Founded in 2019 by Utham Gowda, Captain Fresh recently raised $7 million from British International Investment to expand its business.

Motilal Oswal Wealth Limited has invested Rs 100 crore in the Bengaluru-based B2B seafood startup Captain Fresh- which has appointed Axis Capital and Bank of America as bankers for its forthcoming IPO.

RBI sets up 8-member panel on ethical use of AI

The panel (set up by RBI) is expected to submit its report within six months of its first meeting.(Image source: Moneycontrol)

The committee by the Reserve Bank of India will establish a governance framework to guide ethical AI adoption across financial institutions including banks, non-banking financial companies, fintechs, and payment system operators.

Unilever merges sustainability and external communications role

In April, Unilever announced scaling back environmental and social pledges.

Unilever is combining the roles of Chief Sustainability Officer and Global Head of Communications and Corporate Affairs.

Prasar Bharati’s OTT ‘WAVES’ crosses one million downloads

WAVES provides viewers worldwide with a selection of Indian entertainment, including originals, live event streaming, documentaries, classic TV shows, gaming, e-commerce, and much more.

Launched on November 20 at the 55th International Film Festival of India (IFFI), the pubcaster’s family-friendly OTT platform ‘WAVES’ has crossed more than 1 million downloads.

Delhi HC grants injunction in favour of Unisys against rogue websites streaming content

Delhi HC noted that Unisys is at risk of suffering irreparable harm if the activities of the rogue websites continued.

A suit was filed in the Court seeking a permanent injunction to restrain various websites from engaging in piracy of works of Unisys Infosolutions.