Author: Akanksha Nagar

TRAI tightens rules against spam; introduces provision of stricter penalties

TRAI issued a consultation paper on the 'Review of the TCCCPR 2018' on August 28, 2024 to seek stakeholders' views on key regulatory amendments needed to enhance consumer protection and curb unsolicited calls. (Image: rodion-kutsaiev via Unsplash)

Telecom Regulatory Authority of India (TRAI) has amended the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018 to introduce stricter penalties, enhanced spam reporting, and consumer-friendly measures to curb unsolicited commercial communication.

Brands on high alert after ‘India’s Got Latent’ controversy; marketers question effectiveness of associations

Brands and influencers are prioritising caution in partnerships and content moderation following the internet uproar against Allahbadia's remarks.

In the wake of Samay Raina’s India’s Got Latent backlash and Ranveer Allahbadia’s controversial comments, brands and influencers are recalibrating their approach to collaborations. With the volatility of internet fame becoming increasingly apparent, there is a growing awareness of the risks involved, prompting a more cautious and calculated strategy moving forward.

Viral Fame or Brand Risk: Samay Raina, Ranveer Allahbadia IGL video fuels debate on influencer credibility, platform accountability

Chanchlani's case is tagged with Ranveer Allahbadia’s similar plea to streamline proceedings and avoid multiple trials.

As online content veers into controversy, the call for stricter regulations intensifies, as ‘vulgarity’ is masked as creativity and humor. Samay Raina and Ranveer Allahbadia’s India’s Got Latent video sparks debate over the price of online popularity.

NHRC directs YouTube to remove ‘India’s Got Latent’ episode with Ranveer Allahbadia

National Human Rights Commission of India (NHRC) member Priyank Kanoongo has directed YouTube to remove the concerning video of India's Got Latent, a YouTube show by comedian Samay Raina.

Highlighting easy access for children to ‘vulgar and obscene’ content, National Human Rights Commission of India member Priyank Kanoongo, has directed YouTube to remove the concerned episode/videos of the roast show hosted by Samay Raina.

Complaint filed against Ranveer Allahbadia, Samay Raina, Apoorva Mukhija over promotion obscene content online

The fallout has escalated further with a police complaint being filed in Mumbai.

YouTubers and influencers including Ranveer Allahbadia (BeerBiceps), Apoorva Mukhija (Rebel Kid), and Samay Raina have been booked for the alleged ‘vulgar and obscene’ content promoted during Raina’s show ‘India’s Got Latent’.

Gifting platforms up ad spends by 20% ahead of Valentine’s Day

The country's major gifting platforms are expecting a minimum of 30% year-over-year increase in traffic around Valentine’s Day this year. (Image source: Unsplash)

Going beyond just the flower bouquets, the platforms have curated personalised offerings, and ground-led experiences as they anticipate over 30% increase in sales y-o-y.

Zomato rebrands as ‘Eternal’ to embark on new corporate journey: Experts decode the move

Brand experts look at Zomato's move to unveil the new corporate identity as a strategic step towards expansion, allowing it to diversify and operate more efficiently.

With a name change marking a new era, the food tech giant sets the stage for expansion beyond food delivery, signaling bigger ambitions for the future.

Patanjali misleading ads case: Baba Ramdev, Acharya Balkrishna move Kerala Court to recall non-bailable warrant

The arrest warrant was issued against Baba Ramdev and Acharya Balkrishna over them failing to attend a court hearing scheduled earlier this month.

On February 3, Kerala Court issued non-bailable warrants against Baba Ramdev and Acharya Balkrishna over alleged misleading advertisements linked to Divya Pharmacy, a subsidiary of Patanjali Ayurved.

Electric vehicles adex share in auto sector set to climb 50%

The rise in EV advertising can certainly provide a boost to the auto sector’s overall ad spends, say experts.

As competition intensifies, coupled with government incentives and infrastructure development, experts anticipate the battery electric vehicles to help the auto sector ad spends grow substantially, with its share increasing to over 50% in the next two years.