Akanksha Nagar – Page 4

Central Bureau of Communication on lookout for OOH agencies for short-term projects

Central Bureau of Communication says that the OOH agency should have a minimum turnover of Rs 1 crore per annum in the last two fiscal years, in Delhi.

The Central Bureau of Communication has invited tender for display of hoardings on various campaigns on short-term basis in Delhi on rent free sites for display period ranging from one month to three months.

Are megalithic advertising holdcos killing agencies?

It is a common practice that whenever holding companies (advertising networks) acquire they try to synergise their brands to offer consistent global solutions.

Omnicom’s global takeover of rival holdco IPG is set to shake up the industry and deep-freeze many agency brands; the global market is not large enough to support so many brands with shrinking margins and struggle with talent pools, industry insiders say.

Radio ad volumes see 2% increase in Jan-Sept 2024; LIC Housing Finance, Vimal Pan Masala leading advertisers

Radio industry requested TRAI for subsidies, minimum costs for hardware upgradation, a phased transition, and the usage of existing spectrum to also do digital in a simulcast mode.

LIC Housing Finance and Vimal Pan Masala were the leading advertisers in the January-September period of 2024, according to the TAM AdEx data.

YouTube to crack down on ‘egregious’ clickbait in India

YouTube is cracking down on clickbait in India and plans to remove videos with misleading titles and thumbnails. (Image: Unsplash)

With plans to increase enforcement against videos ‘whose title or thumbnail promises viewers something that the video doesn’t deliver’, Google says YouTube will start by slowly rolling out its fight against clickbait in India over the coming months.

TRAI’s latest amendments mandate affordable Voice+SMS packs

The appointment will be for a tenure of three years, or till the age of 65 years, or until further orders, whichever is the earliest.

Under Telecom Consumer Protection Regulations, TRAI has introduced certain amendments including a separate mandate for Special Tariff Voucher (STV) for Voice & SMS to give consumers an option to pay for the services they require.

NCLAT approves Sapphire Media’s acquisition of Big 92.7 FM

Big FM's acquisition strengthens Sapphire Media's expansion efforts in the media sector.

Dismissing appeals filed by Radio Mirchi, Orange FM, and others, the National Company Law Appellate Tribunal (NCLAT) upheld the approval of Sapphire Media’s resolution plan for acquiring Big 92.7 FM.

E-comm records 141% growth in UPI transaction volume in FY24

PayNearby latest report highlighted a significant growth in cash withdrawal transactions in Northeast India, with Mizoram, Meghalaya, Nagaland, and Assam leading the way in digital financial inclusion.

PayNearby India, the branchless banking and digital network, in its latest report ‘Retail-O-Nomics’ highlighted a 33% increase in Unified Payments Interface (UPI) transactions at retail stores, underscoring the growing adoption of digital payments beyond Tier II regions in the country.

Only 19% smartphone users willing to pay premium for a Gen AI-enabled phone

Generative AI (Gen AI) was familiar to 32% of the respondents in the survey conducted by Counterpoint Research.

According to the Counterpoint Research’s latest findings smartphone manufacturers may need to adopt low-cost entry models for the artificial intelligence-enabled phones segment.

Replacing WPP, IPG’s Initiative wins Volvo’s $500 mn global media account

WPP’s Mindshare was the 25-year incumbent of Volvo's $500 million media account.

In August, Storyboard18 reported auto major Volvo initiating a global media review.

Dubai Court refused to cancel Honasa Consumer trading license

On December 22, Dubai Court of Appeals rejected appeals filed by Honasa Consumer and its distributor RSM over respective grievances. Court ordered to attach assets of Honasa in UAE and refused to cancel trading license of its Dubai entity, while suspending the proceedings.