Unilever sees strong growth prospects in India, driven by market share gains, favorable economic factors: CFO Srinivas Phatak

Acting CFO Srinivas Phatak highlighted several favorable macroeconomic factors supporting Unilever's optimism in India, which is expected to drive both core growth and market development, reinforcing India's role as a strong and consistent performer for the company.​

​During Unilever’s Q1 2025 earnings call, Acting Chief Financial Officer Srinivas Phatak pointed out that emerging markets, particularly India, continue to be strong contributors. He mentioned that the company has been gaining market share in India over the past three years, with significant growth opportunities in core categories.

UP govt plans to replace traditional hoardings with digital displays

By embracing DOOH, state governments are tapping into a rapidly growing advertising medium that offers dynamic, data-driven content delivery, greater ROI for brands, and significantly better monetisation for municipalities.

The initiative, outlined in the draft Advertising Policy-2025, aims to enhance revenue generation while promoting environmentally sustainable advertising practices. The move aligns with UP government aim to double its advertising revenue over the next five years.

I&B Ministry asks OTT platforms to enhance accessibility features for persons with disabilities

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.​

In the latest advisory, MIB has advised OTT platforms to fully comply with the Rights of Persons with Disabilities Act, 2016, and the IT Rules. Self-regulatory bodies are also urged to ensure that content published on OTT platforms aligns with these legal requirements.​

India a top strategic priority for Unilever’s new CEO, says HUL Chief Rohit Jawa

According to Jawa, Fernandez wants to build India as one of his key markets along in the future.

During the post-earnings call, HUL CEO Rohit Jawa said that the new CEO of Unilever, Fernando Fernandez, is positive on HUL’s operational excellence. “He sees India as a very important part of his overall strategy. He would like India and U.S. to be his anchor markets,” Jawa said.

Media buying disruption prompts brands to explore AI Agents

"The industry isn’t losing humans, it’s losing inefficiency," say experts on AI agents navigating media buying capabilities. (Image source: Unsplash)

As advertisers rethink agency relationships amidst growing concerns around transparency and efficiency, AI agents are stepping in to streamline media buying. Can technology offer the clarity brands are looking for?

Release of Fawad Khan’s Bollywood movie halted following Pahalgam terror attack

'Abir Gulaal', directed by Aarti S. Bagdi and co-starring Vaani Kapoor, was intended to mark Khan's return to Indian cinema after nearly a decade.

Pakistani actor Fawad Khan’s upcoming Bollywood film ‘Abir Gulaal’ has come under intense scrutiny and backlash ​following the tragic terror attack in Pahalgam on April 22, which claimed at least 26 lives.