Akanksha Nagar – Page 6

India is the heartbeat of Unilever; unequivocally crucial to drive growth: Esi Eggleston Bracey of Unilever

Esi Eggleston Bracey, Global CGO and CMO, Unilever says that the company will continue to drive volume-led growth.

Esi Eggleston Bracey, Global CGO and CMO, talks about how India is the only market leader that sits on Unilever’s global executive team. She also shares how technology is driving premiumisation and innovation.

TRAI extends deadline to receive comments on ‘regulatory framework for ground-based broadcasters’

The News Broadcasters and Digital Association (NBDA) warned that while GBBs have the potential to diversify broadcasting, allowing them to operate without a well-defined regulatory structure could undermine competitive fairness.

Stakeholders sought extension of time for sending comments on consultation paper ‘Regulatory framework for Ground-based Broadcasters’. Last date for submission of written comments is November 22 and counter comments by December 6.

Union Govt has not worked even handedly with states on gaming sector: TN IT Minister

Tamil Nadu was the first state to actually pass a bill banning real money gaming. (In picture: IT Minister of Tamil Nadu, Dr. Palanivel Thiagarajan)

During an event in Hyderabad, IT Minister of Tamil Nadu, Dr. Palanivel Thiagarajan told Storyboard18 that gaming-specific policies and decisions should be apolitical. He also shared of working on the modified policy for real money gaming ban.

EXCLUSIVE: Telangana govt to form separate e-sports policy, confirms IT Minister

Telangana could be the first state in India to introduce comprehensive esports policies.

Confirming Storyboard18’s article on Telangana planning for India’s distinct esports policy, Telangana IT Minister, D. Sridhar Babu shared that industry stakeholders have already shared respective suggestions on the same.

EXCLUSIVE: AVGC 2.0 policy to be implemented by January’25: Telangana IT Minister

Telangana IT Minister, D. Sridhar Babu informed the media that the state is also pitching to have a Center of Excellence in Telangana.

Telangana IT Minister, D. Sridhar Babu told Storyboard18 that AVGC 2.0 would be more attractive for start-ups and for innovation, at an event. He also said that responsible gaming and ethical considerations will be kept in mind while framing the policy.

Prasar Bharati indefinitely extends deadline for feature film, program proposals for upcoming OTT

Prasar Bharati has extended deadline indefinitely till further orders.

On September 21, Prasar Bharati invited applications for sourcing of already produced 50 feature films and multiple programs on license fee/royalty basis, and the deadline was set for October 20.

Gaming can help India’s share in global M&E sector climb to 4%: Sanjay Jaju, MIB

Industry leaders stressed the importance of adopting proven, non-disruptive digital technologies to enhance efficiency and unlock opportunities in India’s culturally diverse market.

Addressing the gaming community and stakeholders at an event, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, talked about how the ‘sunrise’ sector has the potential to create jobs, fund start-ups and build enterprises.

Auto sector ad volumes down by 14% on TV in H1’24

News was the leading channel genre of auto sector during H1’24 with a 65% share of ad volumes.

The auto sector, however, witnessed an increase of 25% in print ad spaces, a 14% increase in radio, and a significant growth of 55% in digital in the first half of 2024 (H1), according to TAM AdEx report.

Govt issues guidelines to crack down on misleading ads in coaching sector

"It is imperative that these positions are filled as soon as possible to ensure consumer cases are handled efficiently," Khare said.

The Central Consumer Protection Authority (CCPA) took suo moto action against 45 coaching centers and has already imposed a penalty of more than Rs 54 lakh on 18 coaching institutes for misleading advertisements.

EXCLUSIVE: Small part of Prasar Bharati OTT will be subscription-based; rest all free, says MIB’s Sanjay Jaju

Prasar Bharati has also introduced a 75% alignment rule wherein 75% of all content should belong to the genre and language that is declared by the bidder during the application.

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, confirmed to Storyboard18 that Prasar Bharati’s OTT will be launched on November 20, with over 60 FreeDish channels and archival content.