Author: Akanksha Nagar

Return to Retro: Brands are singing same old song to inject nostalgia

Nostalgia is a powerful route because it relies on sensory stimuli like taste and touch to trigger emotional associations with a past— which is often idealised by consumers, say experts. (Stills from the ads)

From reviving old logos and jingles to repurposing old insights, nostalgia is becoming an important peg for brands in storytelling these days— but is GenZ impressed? Experts doubt.

HUL challenges Rs 962-crore tax demand for Rs 3,000-crore GSK deal

HUL completed the merger of GSK Consumer Healthcare with itself, and acquired Horlicks brand for India from GSK for Rs 3,045 crore, in April 2020.(Image source: Moneycontrol)

Hindustan Unilever Limited (HUL) has filed an appeal with the Commissioner of Income Tax to challenge the Rs 962 crore tax demand related to its acquisition of the ‘Horlicks’ brand from GlaxoSmithKline (GSK).

CCPA issues guidelines against greenwashing, misleading environmental claims

"It is imperative that these positions are filled as soon as possible to ensure consumer cases are handled efficiently," Khare said.

Consumer Affairs Secretary Nidhi Khare says that Central Consumer Protection Authority (CCPA) may initiate individual or class actions if investigations indicate violations of the Consumer Protection Act, greenwashing guidelines, and other relevant rules.

DoT urges TRAI to bring pesky callers under regulatory mechanism: report

Both DoT and TRAI have been taking collaborative measures to enhance the experience of telecom users.

The Department of Telecommunications (DoT) is seeking the Telecom Regulatory Authority of India to regulate telemarketers, and foster accountability of telemarketers alongside telecom operators and curb pesky callers.

BFSI sector’s ad volumes see 37% increase in print in H1 FY24

BFSI ad volume saw a drop in the radio medium in H12024, according to the TAM Adex report. (Representative Image: Erik Mclean via Unsplash)

The banking, financial services, and insurance sector’s ad volumes saw a 14% increase on TV, and 17% in digital but a drop of 2% on radio, compared to the first half of fiscal year 2023.

Reliance Industries may acquire stake in Dharma Productions: report

Reports have surfaced that Reliance Industries may acquire a stake in Karan Johar's Dharma Productions. Last week, it was reported that Saregama India aims to pick up the stake in the production house. (Image source: GQ India)

Reliance Industries Ltd (RIL) will likely acquire a stake in the Bollywood producer and director Karan Johar’s Dharma Productions, as it explores strategic partnerships amidst rising costs.

IBDF, NBDA jointly chart action plan against TRAI’s new tariff regulation

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

Broadcasters refute the claims of approaching Telecom Disputes Settlement and Appellate Tribunal (TDSAT) after the Kerala High Court petition has been dismissed.

Breaking: Rainmaker Consults bags Jamba’s media and creative mandate

Rainmaker Consults, which will be handling Jamba's PR, creative and media mandate (both on digital and traditional channels), is a strategic PR and marketing communications agency based in Mumbai.

The American quick-service restaurant debuted in the Indian market this week. Rainmaker Consults services brands like ITC, Courtyard by Marriott, Neuma and One8 Commune.

Ad revenue of private radio channels decreased to Rs 428.45 crore in Q1FY25

There are 388 operational private FM Radio channels in 113 cities operated by 36 private FM radio operators, according to TRAI data.(Representational image by Alexey Ruban via Unsplash)

The ad revenue of the 388 private FM Radio players in the country in the previous quarter (i.e. Q4FY24) stood at Rs 491.98 crore, according to a TRAI report.