Honasa Consumer’s Anuja Mishra on influencer marketing, customer expectations and more

"We are operating at different price points and different indices; there's strong growth in both the premium and mass segment. But in the current context, we are very much a masstige brand", says Anuja Mishra, EVP & CMO, Honasa Consumer.

Anuja Mishra, EVP & CMO, Honasa Consumer talks about the company’s growing focus on offline retail and the growing significance of quick commerce in tandem with its online presence. She further discusses the discontinuation of Ayuga and Momspresso and how value continues to drive growth for Honasa Consumer.

Amazon miniTV and MX player merged to become ‘Amazon MX Player’

With this acquisition, Amazon is merging two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.

Amazon has completed the transaction of acquiring certain assets of Times Internet-owned streaming platform MX Player- which will continue to keep the services free.

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“No assets in UAE, no attachment” responds Honasa Consumer over Dubai Court order

Honasa Consumer on October 5 said there will be no attachment of its assets in the UAE as it has no assets there.

On October 1, Dubai Court rejected Honasa Consumer grievance filed over fiasco with UAE distributor. Further, Court allowed to attach Honasa Consumer’s assets in the UAE while rejecting to cancel the trading license of Honasa Consumer General Trading LLC.

“Impossible Dream”: Why Wieden+Kennedy couldn’t ‘just do it’ in India

Experts say the lack of good leadership over the last few years at Weiden + Kennedy (India) led to the downgrading of creative work and large-scale clients, eventually impacting its margins and closing down its shutter.

From some calling it an insignificant development to many seeing it as long time coming, Wieden + Kennedy’s shutdown in India has industry watchers mulling over what could have saved the iconic global indie agency.