Akanksha Nagar – Page 7

EXCLUSIVE: Going through rigor of understanding how to roll out D2M: MIB’s Sanjay Jaju

Under his leadership, there have been initiatives such as the launch of Prasar Bharati’s OTT platform, advocacy for digital radio, and the production of high-quality, globally relevant content.

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, told Storyboard18 that the Ministry has completed the ‘proof of concept’ of D2M technology at this stage. The consultation with the industry stakeholders is going to understand its impact.

Google News exec Shailesh Prakash steps down amid rising tensions with publishers

Shailesh Prakash joined Google in November 2022.

Amid rising tensions between Google and news publishers, the Indian-origin Shailesh Prakash, VP and General Manager, Google News has stepped down.

US election, Donald Trump fuel crypto ad boom in India; players up spends by 15%

Once Donald Trump begins implementing crypto regulations, many countries including India might follow suit, though the frameworks will require time, say experts.

US election results have ignited a trading frenzy in India with platforms recording the highest hourly volume this quarter. Experts point out ad spending to grow nearly 100% in the coming months.

Chairman TRAI Anil Kumar Lahoti elected as Chairman SATRC

Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TRAI), currently is the Vice Chairman of South Asian Telecommunication Regulators' Council (SATRC).

Lahoti currently serves as the Vice Chair of South Asian Telecommunication Regulators’ Council (SATRC) – a council that coordinates issues relating to regulations in telecommunication in South Asian countries.

Prasar Bharati invites program proposals from ‘Creative Minds of Tomorrow’ for digital, linear platforms

Prasar Bharati has also introduced a 75% alignment rule wherein 75% of all content should belong to the genre and language that is declared by the bidder during the application.

Prasar Bharati has proposed 32 programs that would appeal Gen-Z from Creative Minds of Tomorrow (CMOT)– a novel talent initiative was launched by the Ministry of I&B and the National Film Development Corporation (NFDC).

ED raids premises of sellers using Amazon, Flipkart platforms

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

The searches are being conducted in connection with the Enforcement Directorate (ED)’s probe into allegations of violation of foreign investment rules.

OTT platforms go ‘family-friendly’ as govt mulls OTT broadcast policy

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Cautious about content, fearing political backlash and stricter oversight, OTT platforms are increasing investments in slice-of-life and family programming— promoting responsible entertainment.

GCPL on the lookout for ‘cost-efficient’ media agency

Godrej Consumer Products Limited (GCPL) has expected a flattish UVG and mid-single-digit growth in the Q3

With an account worth over Rs 700 crore, Godrej Consumer Products told Storyboard18 that the company is seeking an agency partner that can drive cost efficiencies.

ThinkROI wins Mr.DIY digital mandate

The partnership between ThinkROI and Mr.DIY aims to create a new niche for the home improvement retail concept, which is quite nascent in the Indian market.

The digital agency ThinkROI will help scale the Mr.DIY brand, with an improved presence, a greater recall value, and higher favourability from the Indian audiences.

I&B Ministry hints at launching Prasar Bharati OTT at IFFI festival

Prasar Bharati has also introduced a 75% alignment rule wherein 75% of all content should belong to the genre and language that is declared by the bidder during the application.

I&B Ministry Secretary Sanjay Jaju said that the much-awaited OTT platform by Prasar Bharati will be launched at the upcoming International Film Festival of India, which is to take place from November 20 to 28 in Panaji, Goa.