October 2024 – Page 3

Quick commerce emerges as the key channel for sponsor product ads, reveals mFilterIt’s report

The festive sales period also highlighted the importance of maintaining high availability, especially on quick commerce platforms where immediacy is critical.

Festive season saw a trend towards premium pricing on quick commerce platforms, where chocolate products commanded higher average selling prices

Marico’s profit soars 105% YoY, despite reduced ad spending in Q2 FY25

Marico's standalone revenue from operations stood at Rs 1,860 crore in Q2 FY24

Marico’s standalone profit soared to Rs 529 crore–a 105 percent increase YoY. On a quarterly basis, the company’s profit saw a rise of 70 percent

Zee5 names Manish Kalra as CBO, global markets

Manish Kalra's two-decade career in online business and marketing, including leadership roles with companies like Amazon, MakeMyTrip, and Dell, adds a wealth of expertise to ZEE5's global ambitions.

Kalra’s expanded role aims to drive ZEE5’s strategic growth globally, with a focus on audience engagement, partnerships, and market expansion.

Ad spends on LinkedIn | Maruti Suzuki’s Q2 result | LS Digital’s steady rise

LinkedIn’s CPM rates in India are up to 15-20% higher than other social media platforms

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Maruti Suzuki’s Q2 result: Profit down 17.4%, revenue flat, export sales up

Maruti Suzuki posted a standalone profit of Rs 3,069 crore in Q2 FY25

Maruti Suzuki’s Q2 result: The Company sold a total of 541,550 vehicles during the quarter, of which the domestic market volume was 463,834 vehicles and the export volume was 77,716 vehicles

Gulf Oil appoints Abhijit Kulkarni as Chief Commercial Officer

Kulkarni holds an MBA from Symbiosis Institute of Business Management (SIBM) and a Bachelor of Engineering from Government College of Engineering, Pune (COEP)

Kulkarni will report directly to Ravi Chawla, Managing Director & CEO of Gulf Oil Lubricants India Ltd.

TRAI intensifies crackdown on spam calls and fraudulent messaging

The consultation paper followed the Department of Telecommunications (DoT) letter dated July 26 to TRAI.

TRAI mandated the whitelisting of URLs, APKs, and OTT links in messages, allowing only safe and approved links to reach consumers

Tanishq, BigBasket collaborate for 10-minute delivery of gold, silver coins

Bigbasket partners with Tanishq to sell gold and silver coins

BigBasket said it will deliver Tanishq’s Lakshmi Ganesh (999.9 Purity) silver coin, 10 gram; Tanishq 22 carat gold coin, 1 gram; and Tanishq 22 carat gold coin With Lakshmi motif, 1 gram in just 10 minutes to customers during Dhanteras festival.

Gillette India boosts ad spend by 11% to Rs 113.44 crore in Q2 FY25

Gillette India has seen a spike in its total income from Rs 676.19 crore in Q2 FY24 to Rs 788.87 crore in Q2 FY25.

Gillette India has also seen a spike in its total income from Rs 676.19 crore in Q2 FY24 to Rs 788.87 crore in Q2 FY25