October 2024 – Page 4

India’s Global Capability Centers: The MVPs of the future – Rohit Jawa

Rohit Jawa's insights came after an engaging evening with Jensen Huang, CEO of Nvidia, and prominent GCC leaders.

Rohit Jawa, CEO & MD of Hindustan Unilever, highlights the transformative potential of Global Capability Centers in India’s journey toward becoming a developed nation, emphasizing innovation, AI, and a rich talent pool.

Rediffusion appoints Rishu Verma as Senior VP and CEO for Konjo

His last assignment was in dentsu Malaysia where he was working as an Integrated Client Partner for two of their top 5 businesses namely, Toyota and Telekom Malaysia

Verma will be based in Mumbai looking after some of the agency’s existing set of businesses along with spearheading Konjo by offering strategic insights and brand assistance to Indian startups and businesses aiming to advance to the next level.

CMO Amit Gujral moves on from JK Tyre & Industries

Amit Gujral joined JK Tyre after a 16-year stint with LG Electronics India. (Image source: SpeakIn)

Marketing veteran Amit Gujral steps down as CMO of JK Tyre, leaving behind a legacy of impactful campaigns.

Meta secures multi-year partnership with Reuters to AI-driven news

The new product enhancements—currently set for global testing with select advertisers—bring a fresh wave of AI-driven optimization to Meta's Ads Manager, promising smarter and more efficient campaign management.

Meta’s AI chatbot to deliver up-to-date news insights in the US through a groundbreaking partnership with Reuters.

Flipkart’s advertising income jumps 51% to Rs 5,000 crore in FY2024: Report

Flipkart has witnessed more than 20 percent growth for two consecutive years

Flipkart revenue stood at Rs 17,907 crore in 2023-24 while losses fell by 41 percent to Rs 2,358 crore.

Truecaller urges TRAI to allow telcos to work with third party apps to curb spam: report

Truecaller has also urged TRAI for clear definitions for fraud calls and messages. (Image source: Moneycontrol)

In its suggestions to the Telecom Regulatory Authority of India (TRAI) to regulate spam, Truecaller asked to allow telcos to work with third-party apps for AI-enabled spam solutions.

Wealth management firms to boost AI budget from 16% to 37% in 3-5 years: Wipro survey

The report explores four key areas to provide a comprehensive overview of AI's evolving role in the advertising landscape

More than three-quarters (77 percent) of surveyed firms report improved decision-making with AI-driven predictive analytics, and 76 percent note overall operational efficiency improvements

Storyboard18’s Power of Purpose: People, planet and profit

The capital witnessed a gathering of purpose-driven minds debating how the young generation and business leaders are driving the sustainability efforts in the country.

During a panel discussion, Ramnath Vaidyanthan, AVP & Head Of Sustainability, Godrej Industries, Ridhima Pandey, 16-year-old climate activist, Amar Nagaram- CEO and Co-founder, Virgio, and Saurabh Goenka, Director of Marketing, Pashupati Group discussed ‘powering long-term sustainability and new bottom-line (people, planet and profit).

High costs and limited returns- Ad spends on LinkedIn likely to go down 20%

LinkedIn’s CPM rates in India are up to 15-20% higher than other social media platforms. (Image source: Unsplash)

Brands are rethinking their advertising investment in LinkedIn ads as CPM rates on the platform have more than doubled in the past two years. The rates currently stand at 15-20% higher than other social media platforms.

Airtel to separate D2H and entertainment units, restructuring plans to benefit business

Airtel is expected to acquire Tata Play at a valuation similar to that of the Temasek deal.

Airtel has appointed Shashwat Sharma as the next Managing Director & CEO, while Gopal Vittal will transition to the role of Executive Vice Chairman. These changes will take effect on January 1, 2026.