September 2024 – Page 6

‘Q-commerce is here to stay, retailers must upgrade themselves’, says CEO of Retailers Association of India

These companies have been given 15 days to respond.

On September 26, Madras High Court lawyer K Narasimhan alleged in his complaint to the DPIIT that e-commerce platform Flipkart is offering discounts at product level for select sellers and creating a non-competitive environment.

Swiggy’s ad spend drops 26% to Rs 1850 crore in FY2024; to ‘cost-effectively’ invest in marketing

Swiggy will make its debut on the stock exchanges on 13 November

Swiggy has proposed to spend up to Rs 1000 crore, over four calendar years on brand marketing services across various channels, including traditional media

Swiggy IPO: Co-founders Sriharsha Majety, Nandan Reddy remuneration revealed

Swiggy's net loss narrowed to Rs 2,350 crore in FY2024

According to the updated draft red herring prospectus (DRHP) submitted to SEBI on September 26, the CTC for Swiggy co-founders will increase to Rs 3 crore in 2026.

At 88% of ad impressions, programmatic most popular method for promoting ads on digital

The TAM-AdEx report claimed that digital medium witnessed an increase in ad impressions by 8% in the first half of 2024 as compared to the same period in 2022. Also, H1 2024 saw a notable 3% increase compared to the same period in 2023.

In terms of applications, YouTube witnessed the highest number of digital ad impressions at 38% in the first half of 2024, according to the TAM AdEx report.

KiE Square Analytics unveils digital marketing product suite (KiEVerse) at Festival of Marketing

"The product suite has been created drawing on KiE Square’s deep experience in the Marketing Analytics domain for over 15 years and it has gained immensely from the inputs drawn from multiple CMOs and Digital Marketing Heads through very early ideations and reviews. The KiEVerse module capabilities when combined and used in tandem can act as a marketers cockpit for digital excellence. The launch of our digital marketing product suite at such a prestigious event marks a significant milestone for KiE Square," said Ena Khurana, CPO & EVP- Corporate Development.

As the official Data Science Partner for the event, KiE Square showcased its commitment to empowering marketers with state-of-the-art data science tools designed to enhance digital strategy, optimize performance, and drive business growth in the digital marketing space.

We are working closely with our travel partners to launch group tours for Indian tourists: Alhasan Aldabbagh of Saudi Tourism Authority

"Any traveller, who has a U. K., U. S. or Schengen visa, which has been used once, can get a visa instantly from Saudi Arabia or a visa on arrival. We are offering a 96-hour free stopover visa for any traveller who is transiting via Saudi Arabia. Besides the Spectacular Saudi Campaign launch, we are also launching an exclusive promotional offer, where a tourist visa will be made available within only 48 hours of applying," Alhasan Aldabbagh, President, Asia-Pacific (APAC), Saudi Tourism Authority.

The President of APAC markets tells Storyboard18 how its maiden marketing campaign, ‘Spectacular Saudi’, aims to attract Indian travellers. The eight-day event, which started in Mumbai on September 24, ends on October 2.

Too Yumm’s K-Bomb Ramen campaign features Bollywood actor Ananya Panday speaking Korean

"We're thrilled to introduce our bestselling Too Yumm! K-Bomb Ramen with Ananya Panday in collaboration with Bottomline Media. Their creative approach ensured we connected authentically with our audience, highlighting the joy of snacking and bringing the experience alive of the hot and spicy ramen. We wanted campaign to leave an effect of the flavours through visual demonstration”, commented Yogesh Tewari- Vice President, Marketing, Too Yumm!

“By having Ananya speak in Korean, we embraced the creative side, also capturing the explosion of flavours that product stands out for while connecting with a broader audience in a fun way,” said Tanaaz Bhatia- Managing Director and Founder of Bottomline Media.

Ahead of festive season, Meesho partners with D2C brands, attracts 3.2 crore shoppers

Meesho marketplace provides small businesses, which includes SMBs, MSMEs, and individual entrepreneurs, access to millions of customers, selection from over 30 categories, pan-India logistics, payment services, etc

Meesho said that nearly 75 percent of orders came from tier 2+ markets, and among brands, Liberty reported growth of 2.89X, Bella Vita at 2.5X, and Denver at 2.4X.

64% of employers in travel and hospitality industry expanding workforce: TeamLease report

Booking.com has witnessed a favorable repeat direct booking behavior from consumers using mobile apps compared to direct bookings on desktop or mobile in the first quarter of 2024 (Image: unsplash)

According to TeamLease Services’ Employment Outlook Report (EOR) for first-half of the fiscal year 2025, 64% of employers in the travel and hospitality industry are expanding their workforce as they adapt to growing demand, while 19% report reductions, and 17% indicate no change in workforce size

Don’t call dark stores ‘dark store’, says BSC founder Shantanu Deshpande. Here’s why.

Shantanu Deshpande is one of the startup founders who actively creates content on social media.

The Founder of Bombay Shaving Company suggests a rebranding that could brighten up the future of quick commerce, urging partners to rethink the ‘dark store’ label in favour of something more inspiring.