September 2024 – Page 5

Swiggy drops ad spends I Retailers’ Association on Q-Comm I Salary of Swiggy’s founders

The launch of International Logins comes when families, especially during festive seasons, want to celebrate and share moments with loved ones in India. .

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Mondelēz International partners with Accenture and Publicis Groupe to advance AI-powered marketing capabilities

The Delhi HC said that Wikipedia’s disclaimer that its content is based on secondary sources could not absolve it from the responsibility for what the users write on its pages. (Image: steve-johnson via Unsplash)

Building on its long partnership with Mondelēz, Accenture established a digital core enabling the company to collect and process real-time data—using gen AI to create new, contextualized insights—that can be easily accessed, shared and used by decision makers across the company.

Ola Electric launches EV Service Training Program to train 1 lakh third-party mechanics

The CCPA’s notice, issued in response to allegations of service deficiencies and potential consumer rights violations, followed a flood of complaints on the National Consumer Helpline related to service delays and refund issues.

In addition to the #HyperService campaign, Ola Electric recently announced the launch of the Network Partner Program, aimed at enhancing EV penetration in tier-2 and tier-3 cities, including urban pockets where EV penetration still remains low.

DNPA backs World News Day: “Choose Truth” is this year’s theme

According to DNPA, the emergence of AI-powered tools like ChatGPT and Gemini have introduced an entirely new dimension to the media landscape.

The Digital News Publishers Association emphasizes the importance of factual reporting amid rising misinformation, as over 600 media organizations join a global call for integrity in news.

Swiggy admits to data breaches, says business is vulnerable to cyberattacks

Swiggy filed an FIR against a former employee for fraudulently gaining unauthorized access to Swiggy's test systems.

The company also disclosed that as it grows and collects more data, the risk of significant failures in internal controls or data security measures increases.

Biocon’s Kiran Mazumdar-Shaw rings Nasdaq bell for niece’s Bicara Therapeutics’ Billion-Dollar debut

Claire Mazumdar's Boston-based biopharmaceutical company, Bicara Therapeutics, made a billion-dollar debut, with both women celebrating the significant milestone by ringing the opening bell. (Left to Right: Claire Mazumdar, Kiran Mazumdar-Shaw)

Kiran Mazumdar-Shaw beams with pride as her niece, Claire Mazumdar, leads Bicara Therapeutics to a successful billion-dollar IPO at Nasdaq.

Big breaks and exclusives only on Storyboard18: Catch the highlights here

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A round-up of some key exclusives and breaks by Storyboard18’s team of wired reporters. Don’t miss a beat, follow us for more.

Dell Technologies mandates full-time office presence for global sales team

This update to Dell's work policy follows the company's broader efforts to streamline operations and prioritize artificial intelligence (AI) initiatives.

Tech giant shifts work policy to enhance collaboration and skill development, aligning with broader industry trends on office returns.

We strive to be globally knowledgeable while being locally relevant: Gianmauro Vella of PepsiCo

Since the creation of PepsiCo’s Greater China Design team in 2014, led by Gianmauro Vella, the PepsiCo APAC and AMESA design team has been recognised with more than 500 design awards, globally.

While artificial intelligence, by all means, is a beautiful tool that is helping PepsiCo accelerate brainstorming of ideas and enhancing productivity at a global level, it is not yet a proven tech to save costs, shares its Head of Design – APAC and AMESA, Gianmauro Vella. He talks about the growing role of design in driving a brand’s purpose and PepsiCo’s glocal approach in design.