September 2024 – Page 4

Group turnover of Brand Amul hit Rs 80,000 crore in 2023-24: GCMMF

Originating in the late 1960s, the Amul Girl has become an indelible part of Indian advertising history.

The Gujarat Co-operative Milk Marketing Federation Ltd. said that the group turnover of Brand Amul reached Rs 80,000 crores ($10 billion) in 2023-24 from Rs 72,000 crores ($9 billion) in 2022-23.

Ashneer Grover-BharatPe dispute ends; Grover will not be associated with company in any capacity

Ashneer Grover, known for his no-nonsense attitude and candid remarks on the show, has cemented his place as a major figure in India's entrepreneurial scene.

BharatPe has settled its dispute with Ashneer Grover with the agreement that the former co-founder will not be associated with company in any capacity.

CXO Moves: Exec movements across Zomato, Dentsu, Flipkart and others

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between.(Representational image via Unsplash)

Executive moves in the world of brands and agencies.

Kedar Lele to take over as Castrol MD on Nov 1

Kedar Lele started his career at Unilever as a marketing manager for the ice cream department. At Kimberly Clark lever, as the head - sales and marketing, he led the sales and marketing function for Kimberly Clark Lever (joint venture of Hindustan Unilever & Kimberly Clark) based out of Pune. (Image source: LinkedIn)

Prior to this, Kedar Lele led Unilever as executive director and head of sales and customer development, South Asia.

Bookstrapping: 101 years too little?

Visvesvaraya was a well-travelled man. He travelled to Japan in the 1890s, returning thoroughly impressed by its electric tramways and electric lighting, its education system and its modern economy, highlights Reeta Ramamurthy Gupta.

In this week’s bookstrapping, Reeta Ramamurthy Gupta reviews ‘Engineering a Nation’ by Aparajith Ramnath, which is on Bharat Ratna awardee and one of the early architect’s of India, Mokshagundam Visvesvaraya or Sir Visvesvaraya.

Have conversations with the team beyond work: Sai Narayan, Policybazaar

"Gen AI helped us curate tailored content across languages which addressed diverse consumer preferences and needs more effectively. Our team also leveraged AI to process vast datasets which helped us identify emerging trends and optimise our campaigns," Sai Narayan, chief marketing officer, Policybazaar.

Sai Narayan also spoke about keeping it light and infusing humour into everyday situations.

Swiggy expresses concerns over ONDC, intensified competition, and economic pressure

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

Swiggy has posted its revenue from operations at Rs 3,222.21 crore in the first quarter of FY25 against Rs 2,389.81 crore reported in the corresponding quarter of FY2024

Zomato’s co-founder and chief people officer Akriti Chopra steps down

Since Zomato's IPO, this is the third senior exit at Zomato, stated a media report. (Image source: LinkedIn)

Akriti Chopra began her career at PwC, and her innings at Zomato began in 2011 as senior manager – finance and operations.

Loco sells majority of stake to UAE based tech company, says India not a priority

Loco has previously partnered with major publishers like Krafton, Activision, Ubisoft, and Riot Games, as well as global entities like the NBA and FIFA.

On July 17, Storyboard18 reported Loco’s failure to generate revenue using the Advertising Video On Demand (AVOD) model, which led to a significant decline in Daily Active Users (DAUs).

Dentsu’s Robert Gilby steps down

Robert Gilby has almost three decades of experience in the media and entertainment industry and has worked in the Asia Pacific region for over 25 years. He has worked at The Walt Disney Company, Warnermedia and PwC and has extensive experience in markets that include China, India, Australia and Southeast Asia.

Robert Gilby, who was appointed in September 2022, had succeeded Ashish Bhasin.