Month: September 2024

India overtakes US to become second-biggest 5G handset market: Counterpoint

Research Director Tarun Pathak said, “5G handset contribution to the overall handset market was over 54% in H1 2024, crossing 50% for the first time. As the democratization of 5G handsets increases with increasing 5G penetration in lower price segments as well as increasing expansion of 5G networks, this trend will further grow. The ongoing global premiumization trend will further fuel this growth. According to our market outlook, 5G share will cross 57% in 2024 and 65% in 2025.” (Image source: Unsplash)

Apple led the 5G handset shipments globally, accounting for more than 25% share, driven by strong shipments of the iPhone 15 series and 14 series. Samsung followed in the second position, capturing more than 21% share, driven by the Galaxy A series and S24 series.

Google: Knowledge sets you free or deeper to monopoly?

The EU's General Court said it was throwing out the 2019 penalty imposed by the European Commission

Despite the challenges faced by the tech giant, Google’s contributions to the digital world remain unparalleled. It has transformed the way we search, shop, and interact with information, leaving an indelible mark on our daily lives, writes Shubhranshu Singh.

Ad volumes on radio increased by 3% in H1 2024 YoY

Given the current challenges related to reserve prices and operational costs, experts say the auction is more about survival than growth for the radio players. (Representational image by Alexey Ruban via Unsplash)

According to the TAM AdEx report, evening was the most preferred time band on the radio for advertising followed by morning and afternoon time bands.

Tay Guan Hin takes reins as The One Club APAC regional director

Tay Guan Hin's portfolio includes work for globally recognized clients such as Visa, Unilever, Audi, HSBC, Nestle, Shell, Abbott Nutrition, and Johnson & Johnson. (Image source: Branding in Asia)

Former BBDO Singapore Creative Chairman to drive awards, programs, and partnerships in APAC.

Nazara acquires 15.86% stake in Indian esports platform STAN for Rs 18.4 cr

Nazara Technologies India’s only publicly listed diversified gaming, esports and sports media company, through the Company’s wholly owned subsidiary Nazara Dubai FZ, announced an acquisition of 15.86% stake in GetStan Technologies Pte. Ltd (“STAN”), an esports community platform in India.

Nazara will purchase 15.86% in STAN for Rs 18.4 Cr (US$2.2 million) in an all-cash secondary transaction.

Spring Capital invests in Agilitas, will help develop brand and launch strategies

In April of this year, Agilitas Sports acquired the India license for the Italian shoe brand Lotto for 40 years, at an undisclosed price.

In December 2023, Agilitas Sports received Rs 100 crore in funding from Nexus Venture Partners, a venture capital firm that partners with entrepreneurs building product-focused companies in India and the US.

Lauritz Knudsen Electrical and Automation onboards L&K Saatchi & Saatchi as advertising partner

Directed by filmmaker Ashim Ahluwalia and featuring an anthem by musician Shankar Mahadevan, the film takes the viewer on a journey through houses, hospitals, agricultural lands and various geographies to show how L&T Switchgearhas contributed to the country’s growth through its partnerships and products, stated the company. (Still from the ad)

A campaign has been rolled out across TV and digital platforms. It also includes a partnership with India’s game show Kaun Banega Crorepati.

Breaking: Tamil Nadu takes strong stand against online gaming, RMG players left red faced

The TNOGA, established last year, has recommended that online gaming be prohibited between midnight and 5 a.m., with a daily play limit of four hours and each session restricted to two hours.

N Muruganandam, Chief Secretary of Tamil Nadu government hinted towards banning certain games and said that the addiction to online gaming among children has grown leading to harmful effects.