Month: September 2024

InMobi secures $100 mn from MARS Growth Capital

This financing round will be used to deepen the company’s AI capabilities through both organic and inorganic means to deliver more immersive, personalized ways for brands to better engage with consumers beyond the standard ad unit.

The funds will be used to propel InMobi’s artificial intelligence (AI) development and deployment efforts forward and fund potential AI-focused acquisitions.

Auction charges eased for private FM radio in uncovered new cities

Radio industry requested TRAI for subsidies, minimum costs for hardware upgradation, a phased transition, and the usage of existing spectrum to also do digital in a simulcast mode.

In its latest order, the Ministry of Information and Broadcasting has said that the permission holder in the uncovered new cities including the North East, union territories, and island territories will be charged a 2% annual fee of its gross revenue.

Published
Categorized as OTT Tagged

Tata Motors’ Shailesh Chandra takes charge as SIAM President

With a strong engineering background and extensive experience in the automotive industry, Shailesh Chandra has spearheaded several innovative projects at Tata Motors. (Image source: LinkedIn)

Auto industry body SIAM elects new leadership for 2024-2025, with Tata Motors, Ashok Leyland, and Daimler executives at the helm.

ISA rolls out Media Charter for digital ad ecosystem to address ad fraud, first-party data, brand safety

The event saw the launch of the four key playbooks addressing Brand Safety, Viewability, Ad Fraud and First-Party Data. The event was attended by Advertisers, Agency Partners and Publishers. (Image source: Facebook)

This initiative is aimed at enhancing transparency, security, and collaboration within the country’s fast-growing digital advertising landscape.

India’s OTT showdown: Regional titans challenge global giants

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

Regional OTT platforms are swiftly gaining ground in India’s streaming market with tailored, localised content.