August 2024 – Page 27

Laughter in Every Sip: Sprite’s ‘Joke in a Bottle’ Campaign

In essence, Sprite's 'Joke in a Bottle' campaign not only quenched thirst but also brought laughter and entertainment to countless consumers.

Sprite’s campaign had a clear objective: to position itself not just as a refreshing beverage, but as a source of entertainment and relief.

MIB on Broadcasting Bill | Prasar Bharati’s content sourcing policy

In a letter to the Ministry of Information and Broadcasting, AIDCF stated, "Unlike traditional distribution platform operators (DPOs), these services do not seem to be subject to the same regulatory scrutiny, potentially creating an uneven playing field for Pay TV operators.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Breaking: Entity Gaming shuts business operations in India

Recently, Entity Gaming secured second position in the ongoing BGMS 2024 tournament held by Nodwin Gaming. The team won a prize pool of Rs 15 Lakh.

Entity Gaming was associated with multiple top brands in India, such as HP, Intel, Oppo, and HyperX, among others.

StockHolding Corporation of India appoints Atul Saxena as Managing MD and CEO

Atul Saxena, MD & CEO, StockHolding Corporation of India

Atul Saxena has more than two decades of experience in management and technical consulting, corporate finance and capital markets

TRAI cracks its whip against pesky callers, sends directives to telecom operators

All Access Providers have been directed to comply with these directives and submit regular updates on the actions taken on the 1st and 16th of every month.

The decision was taken during a meeting of the telecom regulator with the regulatory heads of all telecom service providers (TSPs).

PNB MetLife appoints Sourabh Lohtia as CMO

Sourabh Lohtia, Chief Marketing and Communications Officer at PNB MetLife

Sourabh Lohtia will be overseeing Corporate Communications, Corporate Social responsibility (CSR), e-Commerce business, Customer Experience Management, and marketing functions

Gan.AI launches Myna-mini, a TTS model supporting 22 Indic languages

The TTS model supports all 22 official Indic languages including English.

Gan.AI’s technology has been used by brands for personalizing video and audio campaigns, including Uber, Cadbury, Swiggy, Zomato, the San Antonio Spurs, and Mumbai Indians.

CEO Gopal Vittal unveils Bharti Airtel’s roadmap for success: Quality, coverage, and innovation

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Gopal Vittal said that the company is mulling to go live with its standalone (SA) technology for Fixed Wireless Access (FWA) within the second quarter of the current fiscal year

SPNI appoints Nachiket Pantvaidya for SET, promotes Ajay Bhalwankar and Tushar Shah

These appointments are pivotal for SPNI’s journey, with each leader bringing valuable expertise and fresh perspectives to their respective roles.

Vector Brand Solutions appoints Gaurav Soi as President-Business

Vector Brand Solutions appoints Gaurav Soi as President – Business.

With previous stints mainly at Grey, Havas and Dentsu Webchutney, Gaurav Soi comes with over 20 years of experience in formulating marketing communications and business growth strategies.