August 2024 – Page 28

Leo Burnett India appoints Sonal Chhajerh, Pravin Sutar as National Creative Directors

Sonal Chhajerh (R) leads the P&G Whisper account and was instrumental in the ‘Missing Chapter’ campaign. Pravin Sutar has been heading the creative in Leo Burnett Bangalore and has been managing brands including Ikea, ACKO, RedBus, Kingfisher, Heineken, and Lenovo.

In their previous roles with Leo Burnett India, Sonal Chhajerh was Groupe Executive Creative Director and Pravin Sutar was Head of Creative, Leo Burnett Bangalore.

ZEEL raises $239 million through 10-year Foreign Currency Convertible Bonds

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

Zee Entertainment had said it has plans to invest these funds to enhance strategic flexibility to pursue growth opportunities in the evolving media landscape.

Mainak Dhar joins McCain Foods India as managing director

Beginning his career in brand management, Dhar drove strategy, innovation, and campaigns across markets through regional roles and excellence of execution through in-market roles

Dhar, who is also an author, has had long stints at P&G, General Mills, Kimberly-Clark.

Marico’s business operations in Bangladesh resume at ‘normal scale’

Marico stated that the outcome of this litigation does not have a material impact on its financial position or statements, and no penalty or compensation was imposed as part of the judgment.

Marico said operating conditions in the market have been gradually improving in the days after civil unrest gripped Bangladesh, claiming hundreds of lives.

BIS sets up dedicated department for standardisation in Ayush sector

Bureau of Indian Standards has expedited standardisation activity in the Ayush sector.

The new department by the Bureau of Indian Standards will focus on promoting safety, efficacy, and quality of Ayush products and practices. It has formed seven sectional committees to address specific systems.

InspiRAYtion: Schrodinger’s Agency

Make no mistake, creativity is like watching for a ship at night. If you look for it dead ahead, you will never spot it. But if you’re relaxed and looking sideways, you’ll catch it. (Image: manja-vitolic via Unsplash)

“If you were somewhat awake through school, you’d know about Schrodinger’s Cat. Advertising being at the intersection of Commerce and Art, renders all agencies Schrodinger’s Agencies,” writes Rayomand J Patell in this week’s InspiRAYtion.

5% rise in news genre ad volumes in H1 2024 versus H1 2023: TAM AdEx

In the H1 2024, food & beverages (F&B) stood food as the leading sector with 15% share of News Genre ad volumes. (Image source: Unsplash)

In the H1 of 2024, Hindi news was the leading subgenre for advertising with a 19% share of ad volumes, followed by Tamil news with 10%.

Unified system to address misleading ads underway

In 2020, the Competition Commission of India (CCI) in 2020 ordered an investigation into Amazon and Flipkart for allegedly promoting certain sellers with which they had business arrangements and giving priority to certain listings.

Single system will help the government to streamline customer complaints because the current framework of multiple redressal platforms cause delays.

Exclusive: Prasar Bharati releases Content Sourcing Policy; reveals policies for upcoming OTT

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

In its ‘Content Sourcing Policy’, Prasar Bharati has mentioned special provisions for ad insertions on its upcoming OTT platform, reveals category of channels and outlines right to increase or decrease the capacity of on-boarding private channels.

Yatra revenue down 9 percent; Records reduced volumes in B2C segment

Yatra Online Q3: The gross bookings phase witnessed a 3.5 percent YoY rise. In Q3 FY 25, the gross booking on the platform stood at 17,951 million

Chief Executive Officer, Dhruv Shringi stated: “The decline was primarily driven by reduced volumes in the B2C segment, as we optimized discounts amid intensifying price competition in the market.”