August 2024 – Page 26

Brand ethos and offerings trump ‘Made in China’ label: Nipun Marya of iQOO

During the upcoming festive season, the smartphone market should see a growth of 10% in terms of sales, says Nipun Marya, CEO, iQOO.

CEO Nipun Marya highlights iQOO’s commitment to co-creation with its consumers, a key factor in the brand’s reception and growth, despite being a Chinese company in the Indian market.

Mindshare’s Ajay Mehta elevated to GroupM’s head for branded content and creative services

Ajay Mehta was previously the Chief Content Officer at Mindshare.

Premium and luxury brands increase ad spends by 10 percent

Sectors such as cosmetics, fragrances, and automobiles are spending heavily on advertisements.

India’s luxury market is forecast to expand to 3.5 times its current size, reaching $85-90 billion by 2030 due to rapid economic growth.

Nykaa raises stake in D2C skincare brand Dot & Key for Rs 265 crore; acquires Earth Rhythm

Nykaa has extended its stake in Dot & Key to 90%

Nykaa acquired a 51% stake in Dot & Key in September 2021, and in the June quarter, the company decided to purchase an additional 39% stake for Rs 265.3 crore, raising it to 90%.

Mega Sports Platforms: Infosys global CMO on the mega brand opportunity!

"Appearing as a sponsor of a big sporting events, especially consistently over a longer period, can signal positive brand associations and cue greater confidence in the brand," writes Virmani. (Image: bo-zhang via Unsplash)

Sumit Virmani, Global Chief Marketing Officer, Infosys, writes about the power of sustained sports associations. Read Virmani’s column Brand Breakthroughs exclusively on Storyboard18.

Susan Wojcicki – the first Google employee to take maternity leave

"Having cancer hasn’t been easy," Wojcicki wrote, "but the most important lesson I have learned is just to focus and enjoy the present."

Celebrated marketing and tech leader Susan Wojcicki was employee number 16 at Google and CEO of YouTube from 2014 until early 2023. On August 10, 2024, Wojcicki passed away at age 56 after a two-year long battle against cancer.

SC drops contempt of court charges against Patanjali, Baba Ramdev, Balkrishna

The arrest warrant was issued against Baba Ramdev and Acharya Balkrishna over them failing to attend a court hearing scheduled earlier this month.

In February, the SC imposed a ban on Patanjali Ayurved’s misleading ads and issued contempt of court notices to Ramdev and Balkrishna.

Laxman Narasimhan steps down as Starbucks global CEO

Brian Niccol will join Starbucks on September 9, 2024 as the new CEO. Laxman Narasimhan is stepping down as CEO and as a director effective immediately. Rachel Ruggeri will serve as interim CEO.

Six words that changed Anupam Mittal’s life

Taking to Twitter, Shaadi.com's founder Anupam Mittal quipped, "Ab toh @ShaadiDotCom par 'OYO' discount code banta hai. Whatsay @riteshagar?" tagging OYO founder Ritesh Agarwal directly.

Angel Investor and Founder of Shaadi.Com, Anupam Mittal shares a true event during his university days, where one sentence changed the way he looked at life.