August 2024 – Page 25

Snickers maker Mars to acquire Pringles and Cheez-it for nearly $30 billion

Mars is reportedly going to acquire Kellanova for nearly $30 billion

Mars will pay $83.50 per share in an all-cash deal for Kellanova: Report

Exclusive: Major leadership rejig at Nestle India; Rajat Jain to get significant role within group

Nestle India’s Rajat Jain to get leadership role within Nestle Group and Rupali Rattan to succeed as Foods Business head. Gopichandar Jagatheesan and Manav Sahni will get new portfolios.

Sachin Tendulkar to launch sports athleisure brand in India

Filings show Tendulkar and Whiteboard Capital are currently on the board of directors of the holding firm named SRT10 Athleisure Pvt Ltd.

Ananya Birla and Aryaman Birla join Hindalco’s board

Ananya Birla and Aryaman Birla

Ananya Birla is also a director on the board of Aditya Birla Management Corporation Pvt. Ltd., Aditya Birla Fashion & Retail, and Grasim

Rehan Hasan appointed as Dabur India’s head of sales

Dabur India's net profit also witnessed a decline of 17 percent to Rs 425 crore YoY

Rehan Hasan has been deputed as Whole Time Director and CEO of Badshah Masala Private Limited since January 2023 till August 9, 2024.

Media agencies fear BMC outdoor ad policy to negatively impact ad investments

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

The recently released BMC draft policy on outdoor advertising has sparked a debate in adland over ambiguities and stringency.

EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps

BMC’s draft policy includes terms like permit holder, advertiser, and agency to clarify accountability in case of an accident.

A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.

Thums Up rolls out ad film with Manu Bhaker

Thumps Up film that features Manu Bhaker has been conceptualised by Ogilvy.

As part of its campaign ‘Utha Thums Up, Jagaa Toofan’ which also features Sift Kaur Samra, Lovlina Borgohain, Nikhat Zareen, Rubina Francis, and Sakshi Kasana, the film has been conceptualised by Ogilvy.

Dish TV’s subscription revenue drops, net loss widens

Dish TV India has also been focusing on reviving its DTH base amongst the lower-most category of subscribers.

Net DTH additions for the quarter remained in the negative zone, Dish TV said, citing increasing viewership of cricket on free streaming platforms as a reason.

Prasar Bharati to form ‘sports rights’ committee for its upcoming OTT platform

Siti Networks Ltd narrowed its consolidated loss to Rs 204.5 crore in FY24 from Rs 314.5 crore in FY 23

In its recently released ‘Content Sourcing Policy’, which Storyboard18 reported exclusively, Prasar Bharati reveals constituting a Sports Rights Negotiation Committee to source rights to sporting events.