August 2024 – Page 22

‘Respect time’: HDFC Life CMO Vishal Subharwal’s marketing mantras and life hacks

"A good mix of data and gut in decision-making is really important. So, back your instinct, but it's better if it's also backed by data," states Vishal Subharwal, chief marketing officer and group head - strategy, HDFC Life.

Vishal Subharwal, Chief Marketing Officer and Group Head – Strategy, HDFC Life, also says that a good mix of data and gut is really important in decision-making. “So, while we must back our instinct, it’s better if it’s also backed by data.”

CXO Moves: Exec movements across Pernod Ricard, Swiggy, Google and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Daryan Shamkhali via Unsplash)

Executive moves in the world of brands and agencies.

Unilever’s beauty business consolidates global creative duties with WPP

Previously, as stated in a media report, these brands were managed by Interpublic Group of Companies, Omnicom Group, and Brandtech Group's Oliver in various regions.

WPP will handle creative duties for brands such as Sunsilk, Tresemme, Clear, Pond’s, while continuing to handle Vaseline.

Ola’s rebranding | Oriflame pitch | Pay DTH subscribers plummet

As long as Ola Cabs retains its core goodwill, it would provide a positive halo effect to the rest of the Ola Consumer businesses assuming the new consumer businesses provide equal or superior consumer experiences that customers have received from Ola Cabs.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

‘Never good to be out of media for a long time,’ says Info Edge MD on aggressive ad spending by Naukri

Info Edge India's Managing Director Hitesh Oberoi. (Image source: Plaksha University)

According to the quarter-first earnings of Info Edge India, the company’s advertisement and promotion cost soared by 17% to Rs 100 crore from Rs 85.5 crore YoY

Pay DTH subscribers plummet by over 3 million in just one year

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

The net active subscriber base of Pay DTH decreased to 61.97 million as of March 31, 2024, compared to 65.25 million subscribers on March 31, 2023, according to TRAI.

Aakash CEO Deepak Mehrotra will get annual salary of Rs 5 crore: Report

Deepak Mehrotra, MD and CEO at Aakash Educational Services Limited (AESL)

Deepak Mehrotra who was appointed as the Managing Director (MD) and Chief Executive Officer (CEO) of Aakash in April this year will get a monthly salary of Rs 41.66 lakh

IPO-bound Oyo acquires France-based premium rental home firm Checkmyguest

This move is part of OYO's broader initiative to reshape outdated perceptions of its brand, positioning itself as a provider of safe experiences for families, students, business travellers, religious visitors, and solo travellers.

Oyo acquired the French-based platform in a stock-and-cash deal worth Rs 230 crore ($27.4 million), a media report said.

South Mumbai residents oppose hoardings on coastal road, MCZMA defers its plans

Breach Candy Residents Forum had also initiated a protest against the plan to install hoardings alongside the coastal road, collecting over 5,000 signatures via online protest petitions.

The MCZMA is a body that clears projects in coastal areas of the state that are governed by the Coastal Regulation Zone (CRZ) of the Environment Protection Act.

Ad war: LIC and ACESO engage in advertisement battle over policyholders

According to the Life Insurance Corporation of India, 'Certain unregulated entities may be seeking to benefit at the cost of LIC's strong market position and sovereign guarantee'

LIC came out with an ad on 13 August wherein it cautioned policyholders not to assign life insurance policies to unregulated entities