Month: August 2024

Thomas Cook India capitalizes on AI, spiritual tourism, and tier-2 cities to boost biz

Spiritual tourism has witnessed a boom in India and makes up 60% of the country's domestic tourism (Photo: Unsplash)

Thomas Cook India’s net profit was marginally up to Rs 73 crore in the first quarter of FY2025 from Rs 71 crore in the same period last year. The company’s standalone total income stood at Rs 788.7 crore for the quarter, up from Rs 766.28 crore in Q1 FY2024

Like Meta and Alphabet, Ola Cabs rebranded to Ola Consumer; Experts decode and warn

As long as Ola Cabs retains its core goodwill, it would provide a positive halo effect to the rest of the Ola Consumer businesses assuming the new consumer businesses provide equal or superior consumer experiences that customers have received from Ola Cabs.

Experts say stakeholders of Ola Consumer (earlier Ola Cabs) shouldn’t ignore the core cabs business and brand which helped the company build goodwill in the last decade, as it explores new ventures through Ola Electric, Ola Cabs, Ola Share, Ola Coin, Ola Pay, and AI-startup Krutrim.

Brand Reputation trumps Cashback when choosing digital payment platforms

In the past year, Meesho's Project Vishwas prevented over 22 million fraudulent transactions, blocked 7.7 million scam attempts, and reduced lottery fraud by 75%.

In its latest report to help marketers formulate strategies for digital commerce, Kantar highlights that 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60%.