Month: July 2024

Unilever’s Samir Singh to leave the FMCG giant after 27 years

Samir Singh has well over two decades of experience in Beauty & Personal Care across multiple categories like Skin Care, Bath & Body and Make-up, and across all big global markets. (Image: Samir Singh, LinkedIn)

Samir Singh first joined the FMCG juggernaut as an area sales manager in 1998 for Hindustan Unilever.

MARS Cosmetics eyes 60 percent revenue growth in FY25; ad spends up by 30 percent

"By March 2025, we aim to establish over 40 exclusive brand outlets, while also growing a significant presence in quick-commerce and e-commerce," says Anmol Sahai Mathur, CMO at MARS Cosmetics.

To enhance the brand’s visibility in the competitive beauty personal care market, MARS Cosmetics has significantly ramped up its investments in social media campaigns, and expanded influencer partnerships. Its CMO, Anmol Sahai Mathur, talks about company’s growing retail presence and target of closing the fiscal at Rs 400 crore in revenue.

InspiRAYtion: The second coming of Suits

For aficionados of Mad Men, Roger Sterling was the absolute perfect Suit to Don Draper, Creative Director extraordinaire. Yin and Yang, balanced perfectly (even if Don wore suits all through, he was a Creative legend in part inspired by the guy who created the Marlboro Cowboy.), writes Rayomand J Patell. (Image source: Mad Men)

There has been a tendency for clients to want to talk to the Creative guys for the last decade or more. While that certainly is good for my breed, the last thing truly Creative people want, is to be the quasi Suit, writes ad veteran Rayomand J Patell.

Bookstrapping: How the world ran out of everything by Peter S Goodman

In one of the chapters, analysis is done on how Henry Ford’s business legacy put common sense first and shareholder interest second. He is quoted as follows, “business is a service, not a bonanza!”, arguing in favour of employment generation and the greater good of the people. The chapter is authoritative and evidently deeply researched and is a reminder of the days before ‘Just in Time’ became a mis-marketed holy grail for ‘lean’ business, states Reeta Ramamurthy Gupta. (Image source: Amazon)

As per the review by Reeta Ramamurthy Gupta, in the last chapter, the author talks about the importance of technology and how it is helping people feel more in control of the supply chain itself.

Google has a new competitor – SearchGPT by OpenAI

OpenAI said copyright laws do not protect ideas or facts.

SearchGPT is an AI-powered search engine with real-time access to information across the internet. It will be available as a prototype in limited release and OpenAI plans build it into ChatGPT.

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