Month: July 2024

SEBI cracks down on unregistered finfluencers, but loopholes remain

The internet is inundated with innumerable below-average courses on the stock market and investments that target gullible investors by charging exorbitant fees. (From left to right: Akshat Shrivastava, Raghav Gupta, Sharan Hegde and Rachana Ranade)

Last month, SEBI cracked down on unregulated financial influencers who might be giving misleading investment advice. However, it allowed people to educate others about investing, as long as they’re not promising guaranteed returns

Amazon Prime Video inks 11-year global media deal with NBA

As part of the agreement, Prime Video Channels will also be the strategic partner and third-party global channels store destination for NBA League Pass, the NBA’s subscription service for streaming live and on-demand games, in the U.S. and internationally.

The agreement also includes rights to stream the NBA Finals in select years, enhancing the global reach and accessibility of NBA content.

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Esports industry divided over forming anti-poaching body

The newly assembled team, which had a combined prize pool earnings of approximately INR 2.5 crores ($276,703) in FY23.

Recently, esports team owners have raised concerns about the poaching of esports athletes by other organizations offering higher salaries, which violates existing contracts between team owners and players.

Paris Olympics to garner 150 million viewership on Digital, 120 million on Linear TV

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

Viacom18 Sports has onboarded SBI and JSW Group as co-presenting sponsors, Thums Up and Herbalife as associate sponsors, and Aditya Birla Life as the highlights partner. Other brand partners include AMFI, MRF, Bacardi Martini, Punjab National Bank, and Reliance Foundation.

Modenik Lifestyle ups ad spends by 25 percent; to double revenue growth in three years

"India's economy continues to grow, moving from a $3.5 trillion to a projected $7 trillion economy, and eventually $10 trillion, the per capita consumption of various categories, including underwear, is expected to rise. This economic growth is a significant driver of increased demand for both Dixcy and Enamor," says Shekhar Tewari of Modenik Lifestyle.

In a freewheeling conversation, Shekhar Tewari, CEO of Modenik Lifestyle, talks about gradual demand revival in rural areas buoyed by a good monsoon, supportive budget, and increased liquidity. He further discusses the company’s retail expansion plans and growing investments in e-commerce for Dixcy, Enamor, and Levi’s.

Breaking: Advertisements & sponsorships rise by 70% for Olympics 2024

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

SBI and JSW Group are the co-presenting sponsors, Thums Up and Herbalife have joined as associate sponsors, other brand partners include AMFI,MRF, Bacardi Martini, Punjab National Bank for Paris Olympics 2024 which will be broadcasted on Sports18 and streamed on JioCinema.

MIB to explore deeply on health as a sector for SDC | BMC’s new OOH advertising policy could do more harm than good

According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium. (Image source: Unsplash)

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