July 2024 – Page 10 – storyboard18

Union govt defends formation of fact-checking unit before Bombay High Court

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

Stand-up comedian Kunal Kamra, the Editors Guild of India, and the Association of Indian Magazines have challenged the constitutionality of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023.

Shekhar Kapur appointed festival director for International Film Festival of India

He has directed films such as ''Masoom'', ''Mr India'', and ''Bandit Queen'' in India. (Image source: News18)

Kapur will lead the 55th and 56th editions of the Goa-based festival, which is conducted yearly, according to a statement from the Information and Broadcasting Ministry.

Ahead of festive season, Myntra expands ‘gifting’ category with over 70,000 options

Myntra has turned profitable 10 years after Flipkart bought the company in 2014

Some of the prominent brands that would be part of Myntra’s gifting portfolio are- Giva, Swarovski, Calvin Klein, Kama Ayurveda, Boat, Noise, Zoop, Chumbak, Home Centre, Tied Ribbons, and Kidbea

Parle most chosen in-home FMCG brand: Kantar

Kantar has released the 12th edition of its annual Brand Footprint India report. The report ranks the Most Chosen (in-home & out-of-home) FMCG Brands based on Consumer Reach Points (CRP’s).(Image source: Ramsa Chaudhary via X)

With a CRP score of 7980 million, Parle holds the top spot for a record 12th year in a row, followed by Britannia, Amul, Clinic Plus and Tata Consumer Products.

Rediffusion launches specialist agency for start-ups – KONJO

Konjo by Rediffusion will work on a remuneration system where it will participate in the equity value of its client brands and has already signed up two clients.

The agency will be based in Mumbai, Bangalore and Delhi and will be overseen by Carol Goyal, Group Director. A full-time CEO for the agency has been identified and will join in October from his current assignment overseas.

Cannes Lion owner Ascential agrees to sell to Informa for $1.5 billion

Informa said it would expand both events and accelerate growth, helped by its data platform and understanding of both the marketing and fintech sectors, according to a Reuters report.

Informa already has a number of its own experience-led, festival brands such as the Monaco Yacht Show, London Tech Week, and the Black Hat cyber security festival.

Workplaces are failing to nurture the creativity of their employees: Canva

Currently, the most used technologies to unlock creativity among leaders are collaboration platforms (65%), visual communication (64%), and data visualization tools (56%). (Representative Image: Ashkan Forouzani via Unsplash)

Harvard Business Review Analytic Services conducted a global study in association with Canva and revealed that 96% of survey respondents agree creative ideas are essential to an organization’s long-term success and performance.

LTIMindtree appoints Karan Rajpal as senior director

He is into marketing outcomes for LTIMindtree's delivery units, delivering outcomes across retention, strategic goals and client experience.

In his new role, Karam Rajpal is running marketing for two mandates at LTIMindtree.

Bhashini signs MoU with New Media Wing of Ministry of I&B

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

The collaboration will focus on translation into 12 languages and text-to-text, text-to-speech, speech-to-text, audio localisation, live video/audio translation, and subtitling.

Exclusive: MIB to evaluate which products in health sector will require SDCs

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium.