Month: July 2024

Union govt defends formation of fact-checking unit before Bombay High Court

The injunction, passed by Justice Mini Pushkarna, was granted ex parte and aims to prevent Alpino from spreading allegedly negative portrayals of oats on social media or other platforms.

Stand-up comedian Kunal Kamra, the Editors Guild of India, and the Association of Indian Magazines have challenged the constitutionality of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023.

Parle most chosen in-home FMCG brand: Kantar

Kantar has released the 12th edition of its annual Brand Footprint India report. The report ranks the Most Chosen (in-home & out-of-home) FMCG Brands based on Consumer Reach Points (CRP’s).(Image source: Ramsa Chaudhary via X)

With a CRP score of 7980 million, Parle holds the top spot for a record 12th year in a row, followed by Britannia, Amul, Clinic Plus and Tata Consumer Products.

Rediffusion launches specialist agency for start-ups – KONJO

Konjo by Rediffusion will work on a remuneration system where it will participate in the equity value of its client brands and has already signed up two clients.

The agency will be based in Mumbai, Bangalore and Delhi and will be overseen by Carol Goyal, Group Director. A full-time CEO for the agency has been identified and will join in October from his current assignment overseas.

Cannes Lion owner Ascential agrees to sell to Informa for $1.5 billion

Informa said it would expand both events and accelerate growth, helped by its data platform and understanding of both the marketing and fintech sectors, according to a Reuters report.

Informa already has a number of its own experience-led, festival brands such as the Monaco Yacht Show, London Tech Week, and the Black Hat cyber security festival.

Workplaces are failing to nurture the creativity of their employees: Canva

Currently, the most used technologies to unlock creativity among leaders are collaboration platforms (65%), visual communication (64%), and data visualization tools (56%). (Representative Image: Ashkan Forouzani via Unsplash)

Harvard Business Review Analytic Services conducted a global study in association with Canva and revealed that 96% of survey respondents agree creative ideas are essential to an organization’s long-term success and performance.

Bhashini signs MoU with New Media Wing of Ministry of I&B

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

The collaboration will focus on translation into 12 languages and text-to-text, text-to-speech, speech-to-text, audio localisation, live video/audio translation, and subtitling.

Exclusive: MIB to evaluate which products in health sector will require SDCs

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium.