The recent ruling where IT company Cognizant was forced to change its logo in India, shows how hard it can be to establish and protect brand assets.
Month: July 2024
X most utilised publisher to push ads on digital in Q1CY24: TAM
According to the TAM Digital AdEx report, the digital medium witnessed growth in ad impressions by 52 percent in the January -March’24 quarter as compared to the same quarter last year.
BMC’s new OOH advertising policy could do more harm than good, fear stakeholders
While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.
Softbank backed Ola Electric’s $740 mn IPO likely in August
The proposed IPO, the first by an Indian EV two-wheeler, would be a watershed moment for the domestic auto industry, encouraging rivals such as Ather Energy to examine value unlocking schemes.
Ahead of ‘Deadpool & Wolverine’ release, Disney Consumer Products India teams up with brands, retailers
Reliance has launched a lineup through its sub-brands (Yousta, Azorte, and Reliance Trends), offering t-shirts, jackets, and denims featuring Deadpool & Wolverine
ShareChat partners with JioCinema for Olympic Games to enhance user experience
Being the official digital partner for the Olympic Games, Sharechat and Moj will provide plethora of engaging content, including interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience, ensuring the users stay updated with the riveting action.
Meta AI is now available in seven new languages including Hindi
Meta AI, the assistant in Meta apps and devices, has been introduced in 22 countries, the newest being Argentina, Chile, Colombia, Ecuador, Mexico, Peru and Cameroon.
Viacom18 Consumer Products celebrates 25 years of SpongeBob SquarePants
Viacom18 Consumer Products has planned an extensive marketing campaign spanning TV, retail, and digital activations for the SpongeBob SquarePants fandom
Sushant Sreeram quits Prime Video, likely to join JioCinema
Sushant Sreeram joined Prime Video in 2018 as Head of Customer and Brand Marketing. He was promoted to Director of Marketing in October 2020
DoT signs agreement with two IITs for development of ‘Cell-Free’ 6G access points
The agreement is signed under the Telecom Technology Development Fund scheme of Department of Telecommunications (DoT), designed to provide funding support to domestic companies, Indian startups, academia, and R&D institutions.