Tag: IP

Unique logo? Ensure legal protection before trouble strikes

A legal challenge in April forced Cognizant to stop using their logo in India when the Bombay High Court ruled against Cognizant in a logo infringement case filed by Bengaluru-based Atyati Technologies. (Image source: Moneycontrol)

The recent ruling where IT company Cognizant was forced to change its logo in India, shows how hard it can be to establish and protect brand assets.