Month: July 2024

Senior spending surge: One-third of online budget on quick commerce

Puneet Singh, CXO- Business, Simpl said, “The Indian e-commerce industry is witnessing tectonic shifts where customers in the age group of 41-60 years have pipped 18-25 year olds in the growth in online spending via Simpl’s 1-tap Checkout across several categories. (Image source: Moneycontrol)

Generation X, born between 1965 – 1980, are emulating the online spending behaviour of Millennials and Gen Z where travel, F&B and Services have been the most preferred picks.

Bobby Sista – A large hearted ad veteran

Instead of sitting back, or retiring to Goa, like Bal, he decided to reinvent his life around public service, writes brand strategist Ambi M G Parameswaran. (Image source: Population First)

India has had some terrific advertising and media leaders, but I don’t think anyone worked as hard for a not-for-profit cause as hard as Bobby Sista did, right through his 70s and 80s, writes brand strategist Ambi M G Parameswaran.

Ad veteran Bobby Sista dies; Sista once said common sense was his only qualification

A recipient of multiple awards, in 2015, he was awarded with the Lifetime Achievement Award by the Advertising Agencies Association of India (AAAI). Sista also founded 'Population First' in March 2002 dedicated to women empowerment, gender equality, and community mobilisation.

Bobby Sista, who was in his 90s, built Sista Advertising Agency in 1934, along with his father. Then in 1950, he took over Sista Sales and Publicity Services. However, in 1998, the agency, which was then christened as AdArts, was sold to Saatchi & Saatchi.