July 2024 – Page 46 – storyboard18

PUMA onboards cricketers Riyan Parag and Nitish Kumar Reddy as brand ambassadors

Riyan Parag, a 22-year-old right-hand batsman from Guwahati, has made significant strides in the cricket scene. Likewise, Nitish Kumar Reddy, a 21-year-old all-rounder from Andhra Pradesh, has been making headlines for earning the Emerging Player title in the recent cricket league.

The duo will promote PUMA’s footwear, apparel, athleisure, and accessories through various events and initiatives.

Quotient Ventures elevates Adarsh Atal to Group Chief Creative Officer

Adarsh Atal was previously the Chief Creative Officer at Tilt Brand Solutions.

Atal has been with Tilt almost since its launch and was responsible for some of Tilt’s best work across Dream11, Myntra, Livspace, Licious, Ultratech, Instagram, Swiggy, PhonePe, Blinkit, Shopsy, Kohler, Groww and many more.

GroupM elevates Ashwin Padmanabhan to Chief Operating Officer, GroupM South Asia

Ashwin Padmanabhan will continue to be based out of Gurgaon and report to Prasanth Kumar, CEO – GroupM South Asia.

In his new role, Padmanabhan will drive seamless integration, growth, and value creation across practices.

TCS signs title partnership with Sydney marathon

TCS now sponsors 14 global running events with participation from over 600,000 runners.

TCS will support the candidature of the TCS Sydney Marathon to the prestigious Abbott World Marathon Majors—a series that includes six of the world’s most iconic marathons – the Tokyo Marathon, Boston Marathon presented by Bank of America, TCS London Marathon, BMW BERLIN-MARATHON, Bank of America Chicago Marathon and TCS New York City Marathon.

ONDC records 3.7 lakh orders during India vs South Africa T20 World Cup final

The government hopes to increase e-commerce penetration in the country to 25 percent with ONDC

The ONDC claimed that the platform hit a new milestone of 374,000 orders during the final match of the T20 World Cup

Herbalife named official nutrition partner for team India at 2024 Paris Olympics

Herbalife sponsors over 150 athletes, teams, and leagues across the globe, supporting them with quality sports nutrition products, for a healthy and active lifestyle.

This marks Herbalife’s third consecutive summer Olympics as the official nutrition partner for team India.

Firstcry’s parent company Brainbees Solution receives Sebi’s nod for IPO

Sebi gives green light for Firstcry's parent company Brainbees Solution IPO

Brainbees Solution IPO comprises fresh issue of equity shares aggregating up to Rs 1816 crore and an offer for sale aggregating up to 5.43 crore equity shares by selling shareholders.

Lego gives its $627 million global media account to Publicis One

Publicis One will commence onboarding from the beginning of July, working with Initiative over a three-month period to ensure a seamless transition and continued strong presence for the LEGO brand. (Representative image by Yulia Matvienko via Unsplash)

The Lego Group appointed Publicis One (led by Starcom) as its global media agency following an 18-month long competitive pitch.

Despite ‘retirement’ tag, Virat Kohli, Rohit Sharma brand value to see substantial boost

Virat Kohli's brand value is approximately $228 million, making him one of the most valuable athletes globally. Rohit Sharma's brand value is around $41 million, reflecting his significant influence in cricket and beyond.

Following India’s T20 World Cup 2024 win, both players’ brand values are expected to see a substantial boost. Even for Rahul Dravid, the commercial value has soared immensely post winning the Cup, alongside the winning team.