GroupM, WPP’s media investment group, has elevated Ashwin Padmanabhan as Chief Operating Officer for South Asia. He will now oversee a streamlined structure that brings together GroupM’s extensive and diversified key practices. This includes Influencer Marketing, Content, OOH offering and Nexus.
Investments, Trading, Partnerships, Motion and Entertainment will continue to be part of his portfolio. Padmanabhan’s strategic vision will play a pivotal role in seamlessly integrating GroupM’s diversified services, to develop and deliver a best-in-class solution that unlocks value for clients and GroupM.
As the current President of GroupM Investments, Trading, Partnerships, Motion and Entertainment, his commitment to innovation and process-driven excellence has stregnthened GroupM’s position in client-centric and technically advanced media solutions.
Prasanth Kumar, CEO – GroupM South Asia said, “Padmanabhan’s deep understanding of client requirements and industry ecosystems and his proven track record ensures a seamless alliance across respective domains. He will continue to drive synergies across multiple practices emphasizing simplicity and consolidation to consistently deliver outstanding client work.”
Ashwin Padmanabhan, Chief Operating Officer – GroupM South Asia said, “Clients today are looking for bespoke operating strategies that help transform their businesses and GroupM has always been an architect of new approaches when it comes to its clients. I look forward to working with our teams to drive long-term success for brands, bringing effectiveness and optimization to our services that generate enduring impact.”
Padmanabhan will continue to be based out of Gurgaon and report to Prasanth Kumar, CEO – GroupM South Asia.